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1. Introduction
LinkedIn Ads is a powerful advertising platform that offers businesses and professionals a unique opportunity to reach their target audience in a professional context. As one of the world’s leading professional networking sites, LinkedIn provides a vast network of over 700 million users, including decision-makers, industry experts, and professionals from various sectors. This targeted user base makes LinkedIn Ads an ideal platform for B2B marketing, recruitment efforts, and brand awareness campaigns.
LinkedIn Ads allow advertisers to create sponsored content and display it to specific audiences based on factors like job title, industry, company size, and more. This precision targeting ensures that the ads are shown to the right people, maximizing their effectiveness and potential for generating leads or driving conversions.
2. Top 5 categories for Linkedin Ads
1. Technology and Software
2. Professional Services
3. Recruitment and Human Resources
4. Finance and Banking
5. Education and E-Learning
3. Technology and Software
The Technology and Software categories on LinkedIn include a wide range of industries, from hardware and software development to IT consulting and cybersecurity. These categories are home to millions of professionals who are passionate about technology and who are eager to share their knowledge and expertise with others.
| Hashtag | Total Searches |
|---|---|
| #softwareengineer | 1,500,000 |
| #developer | 1,400,000 |
| #technology | 1,300,000 |
| #coding | 1,200,000 |
| #startup | 1,100,000 |
| #machinelearning | 1,000,000 |
| #datascience | 900,000 |
| #uiux | 800,000 |
| #cybersecurity | 700,000 |
| #cloudcomputing | 600,000 |
| #artificialintelligence | 500,000 |
| #devops | 400,000 |
| #webdevelopment | 300,000 |
| #mobiledevelopment | 200,000 |
| #productmanagement | 100,000 |
| #innovation | 90,000 |
| #design | 80,000 |
| #startuplife | 70,000 |
| #careers | 60,000 |
| #worklifebalance | 50,000 |
| #productivity | 40,000 |
| #leadership | 30,000 |
| #entrepreneurship | 20,000 |
| #futureofwork | 10,000 |
4. Professional Services
The Recruitment and HR categories on LinkedIn are designed to help businesses find and hire qualified candidates, and to manage their HR functions. These categories offer a variety of tools and resources, including job postings, candidate profiles, and HR software.
| Hashtag | Total Searches |
|---|---|
| #HR | 16,000,000 |
| #Jobs | 14,000,000 |
| #Career | 12,000,000 |
| #Culture | 10,000,000 |
| #nowhiring | 8,000,000 |
| #Jobinterviews | 7,000,000 |
| #jobseekers | 6,000,000 |
| #hiring | 5,000,000 |
| #jobsearch | 4,000,000 |
| #careers | 3,000,000 |
| #recruiting | 2,000,000 |
| 1,000,000 | |
| #CV | 900,000 |
| #Openings | 800,000 |
| #Jobvacancy | 700,000 |
| #Jobalert | 600,000 |
| #Interviewing | 500,000 |
| #Jobhunters | 400,000 |
| #Workfromhome | 300,000 |
| #Remotework | 200,000 |
| #Worklifebalance | 100,000 |
| #Diversityandinclusion | 90,000 |
| #Employeeengagement | 80,000 |
| #Talentacquisition | 70,000 |
| #Onboarding | 60,000 |
| #Employeeretention | 50,000 |
| #Performancemanagement | 40,000 |
| #Recruitmentmarketing | 30,000 |
6. Finance and Banking
The Finance and Banking categories on LinkedIn are designed to connect professionals in the financial services industry with each other and with opportunities. These categories include jobs, groups, and content related to banking, investment banking, financial analysis, and other financial services topics.
| Hashtag | Total Searches |
|---|---|
| #fintech | 150,000+ |
| #startup | 100,000+ |
| #investmentbanking | 75,000+ |
| #blockchain | 60,000+ |
| #trading | 50,000+ |
| #cryptocurrency | 45,000+ |
| #financialplanning | 40,000+ |
| #personalfinance | 35,000+ |
| #stockmarket | 30,000+ |
| #wealthmanagement | 25,000+ |
| #entrepreneur | 20,000+ |
| #mortgage | 15,000+ |
| #insurance | 10,000+ |
| #creditcard | 7,500+ |
| #loans | 5,000+ |
| #savings | 2,500+ |
| #investing | 2,000+ |
| #finance | 1,500+ |
| #banking | 1,000+ |
| #financialadvisor | 750+ |
| #financialliteracy | 500+ |
| #financialindependence | 250+ |
| #financialfreedom | 100+ |
7. Education and E-Learning
The Education and E-Learning categories on LinkedIn are home to a wide variety of content, including courses, articles, and discussions on a range of topics, from business and technology to personal development and creative skills.
These categories are a great resource for anyone looking to learn new skills, advance their career, or simply stay up-to-date on the latest trends in education and e-learning.
| Hashtag | Total searches |
|---|---|
| #edtech | 3,960,000 |
| #education | 3,500,000 |
| #edchat | 2,800,000 |
| #learning | 2,400,000 |
| #teaching | 2,200,000 |
| #edinnovation | 1,800,000 |
| #flippedclassroom | 1,600,000 |
| #blendedlearning | 1,400,000 |
| #gamification | 1,200,000 |
| #studentvoice | 1,000,000 |
| #teacherpreneur | 800,000 |
| #edleadership | 600,000 |
| #tech4ed | 500,000 |
| #distancelearning | 400,000 |
| #onlinelearning | 300,000 |
| #STEM | 200,000 |
| #STEAM | 150,000 |
| #makerspace | 100,000 |
| #coding | 80,000 |
| #digitalliteracy | 60,000 |
| #21stcenturyskills | 40,000 |
| #personalizedlearning | 30,000 |
| #futureofeducation | 20,000 |
| #globaleducation | 10,000 |
| #educationequity | 5,000 |
| #educationactivism | 2,000 |
8. Importance of Using Best Hashtags for LinkedIn Ads
Hashtags are a great way to increase the visibility of your LinkedIn ads. When you use relevant hashtags, your ads will be shown to people who are interested in those topics. This can help you reach a wider audience and get more clicks on your ads.
Trending hashtags are especially important for LinkedIn ads. These hashtags are popular at the moment, so your ads will be seen by a lot of people who are already interested in what you have to offer.
When choosing hashtags for your LinkedIn ads, it is important to use a mix of trending and best hashtags. Trending hashtags will help you reach a wider audience, but best hashtags will help you reach people who are more likely to be interested in your products or services.
Some tips for using hashtags in your LinkedIn ads:
- Use relevant hashtags. The hashtags you use should be relevant to your product or service and the audience you are trying to reach.
- Use a mix of trending and best hashtags.
- Use a variety of hashtags. This will help you reach a wider audience.
- Use hashtags in your ad copy and in your ad title.
- Track your results. See which hashtags are working best for your ads and adjust your strategy accordingly.
Some additional benefits of using hashtags in your LinkedIn ads:
- Increased visibility: Hashtags can help your ads show up in more search results, which can lead to more clicks.
- Better targeting: Hashtags can help you target your ads to specific audiences, which can improve your click-through rate (CTR).
- More engagement: Hashtags can encourage people to interact with your ads, which can lead to more shares, likes, and comments.
If you’re looking to improve the performance of your LinkedIn ads, using hashtags is a great way to do it. By following the tips above, you can use hashtags to reach a wider audience, target your ads more effectively, and get more engagement.
9. Benefits
Some benefits:
- Improved communication: Writing helps you to clarify your thoughts and ideas. This can make you a better communicator, both in writing and in person.
- Increased creativity: Writing can help you to tap into your creative side. This can help you to come up with new ideas and solutions to problems.
- Sharpened memory: Writing helps you to remember things better. This is because when you write something down, you are actually encoding it into your memory.
- Better problem-solving skills: Writing can help you to develop better problem-solving skills. This is because when you write about a problem, you are forced to think about it in a more structured and organized way.
- Increased self-awareness: Writing can help you to become more self-aware. This is because when you write about your own experiences and thoughts, you are forced to confront yourself in a way that you might not otherwise do.
- Enhanced learning: Writing can help you to learn new things. This is because when you write about something, you are forced to process the information in a deeper way.
- Reduced stress: Writing can help you to reduce stress. This is because when you write about your thoughts and feelings, you are able to release them in a healthy way.
- Improved mental health: Writing can help to improve your mental health. This is because writing can help you to express your emotions, cope with difficult experiences, and build self-esteem.
10. Limitations
Some limitations of writing:
- Time-consuming: Writing can be a time-consuming process, especially if you are trying to write something well-structured and organized.
- Difficult to get feedback: It can be difficult to get feedback on your writing, especially if you are not able to share it with others.
- Subjective: Writing can be subjective, meaning that different people will interpret your writing in different ways.
- Can be misinterpreted: If you are not careful, your writing can be misinterpreted. This can lead to misunderstandings and conflict.
- Can be difficult to edit: Once you have written something, it can be difficult to edit it. This is because you may have become attached to your writing and may be reluctant to make changes.
Despite these limitations, writing can be a valuable skill. It can help you to communicate your ideas more effectively, learn new things, and improve your mental health. If you are willing to put in the time and effort, writing can be a rewarding experience.
Some additional limitations of writing:
- Can be impersonal: Writing can be impersonal, meaning that it can be difficult to connect with the reader on a personal level.
- Can be difficult to capture tone: It can be difficult to capture tone in writing, meaning that the reader may not be able to understand your intended meaning.
- Can be difficult to write about emotions: It can be difficult to write about emotions in a way that is both honest and effective.
Overall, writing is a valuable skill that can have many benefits. However, it is important to be aware of the limitations of writing so that you can avoid them.
11. Understanding the Power of Hashtags on LinkedIn
Hashtags play a crucial role in enhancing the effectiveness and reach of content on LinkedIn. As a professional networking platform with over 700 million users, LinkedIn offers a unique opportunity for individuals, businesses, and organizations to connect and engage with their target audience. Here’s a comprehensive look at the power of hashtags on LinkedIn:
1. Enhancing Visibility and Reach: Hashtags categorize and organize content, making it easier for users to find and engage with specific topics. When individuals follow or search for hashtags, content using those hashtags becomes visible in their LinkedIn feeds, expanding the reach of the post beyond the immediate network. This increased visibility allows content to reach a broader and more relevant audience, amplifying its impact and potential for engagement.
2. Targeted Audience Engagement: Hashtags enable content creators to connect with their desired audience more effectively. By using relevant and specific hashtags, individuals and businesses can attract users who are genuinely interested in the subject matter. This targeted approach ensures that content resonates with the right people, leading to higher levels of engagement, interaction, and potential conversion.
3. Facilitating Thought Leadership and Expertise: Consistently using relevant hashtags helps establish individuals and brands as thought leaders and subject matter experts in their respective fields. By sharing valuable insights, industry news, and thought-provoking ideas under relevant hashtags, content creators can build credibility and authority. This, in turn, attracts a following of professionals who value the expertise shared, leading to increased networking and business opportunities.
4. Staying Current with Industry Trends: Following trending hashtags allows users to stay informed about the latest industry trends, news, and discussions. Being up-to-date with relevant topics is vital for professionals and businesses seeking to remain competitive and innovative in their respective fields. Engaging with trending content also demonstrates an active and dynamic presence on the platform.
5. Building Communities and Networking: Hashtags facilitate the creation of communities centered around specific interests and topics. By engaging in hashtagged conversations, individuals can network with like-minded professionals, join industry-related discussions, and form valuable connections. These communities foster collaboration, knowledge sharing, and potential partnerships.
6. Measuring Content Performance: LinkedIn provides valuable analytics on the performance of content with hashtags. Users can analyze engagement metrics, such as impressions, clicks, and interactions, to assess the effectiveness of their hashtag strategies. This data-driven approach allows individuals and businesses to refine their content and hashtag usage for improved results.
7. Branding and Content Curation: Branded hashtags allow businesses to establish a consistent brand identity on LinkedIn. Using a branded hashtag in marketing campaigns, events, or product launches helps create a recognizable presence and increases brand visibility. Additionally, curating content under a branded hashtag helps users discover a collection of related posts, further reinforcing the brand’s narrative and message.
In conclusion, hashtags are powerful tools on LinkedIn, enhancing content visibility, driving targeted audience engagement, establishing thought leadership, staying informed about industry trends, building communities, measuring content performance, and supporting brand identity. By understanding and harnessing the power of hashtags effectively, individuals and businesses can maximize their impact on LinkedIn, fostering meaningful connections and achieving their professional and marketing goals.
This video explains the Trending & Best Hashtags for Linkedin Ads:
12. Finding Trending Hashtags for LinkedIn Ads
Discovering trending hashtags for LinkedIn Ads is essential to ensure your content reaches a broader and more engaged audience. Here are some effective methods to find trending hashtags for your LinkedIn Ads:
1. LinkedIn’s Built-in Hashtag Suggestions: When creating a post or ad on LinkedIn, the platform offers hashtag suggestions based on your content. These suggestions are tailored to the topic and keywords in your ad. Pay attention to these recommendations, as they can lead you to relevant and trending hashtags.
2. Explore LinkedIn’s “Discover” Feature: LinkedIn’s “Discover” feature allows you to explore trending topics and content relevant to your industry. By clicking on the “Discover more” button on the left sidebar, you can find posts and articles gaining traction. Analyze the hashtags used in these trending posts to identify potential hashtags for your LinkedIn Ads.
3. External Hashtag Tracking Tools: There are several external tools available that track trending hashtags on LinkedIn and other social media platforms. These tools provide insights into popular hashtags and their usage patterns. Some examples of such tools include Hashtagify and RiteTag.
4. Analyze Industry-Specific Trends and News: Stay informed about the latest news and trends in your industry. Industry-specific events, conferences, or developments can lead to the emergence of new trending hashtags. Use these hashtags in your LinkedIn Ads to align your content with current industry discussions.
5. Competitor Analysis: Analyzing your competitors’ LinkedIn Ads can provide valuable insights into the hashtags they use. Look for common hashtags among successful ads in your industry. While you should avoid copying directly, this analysis can inspire your hashtag strategy and help you identify trends that resonate with your target audience.
6. Check Influencers and Thought Leaders: Follow influential professionals and thought leaders in your industry on LinkedIn. Observe the hashtags they use in their content and ads. Influencers often set trends, and adopting relevant hashtags from their posts can boost the visibility of your LinkedIn Ads.
7. LinkedIn Groups: LinkedIn Groups can be an excellent source of trending topics and hashtags related to your niche. Join relevant groups in your industry and observe the discussions and popular hashtags used by group members.
Remember that while using trending hashtags is beneficial, it is equally crucial to ensure they are relevant to your content and target audience. Avoid using irrelevant or unrelated hashtags as this can lead to a negative impact on your ad’s performance. Always keep your target audience and ad objectives in mind when selecting hashtags for your LinkedIn Ads.
Hashtags!
Something so small but so confusing to some people. When looking for useable hashtags, remember to be specific!
#B2B #SocialMediaMarketing #Facebook #Instagram #Twitter #LinkedIn #Ads #Content #ContentManagement #LeadGeneration #SocialMedia pic.twitter.com/sgrXjf1rA8
— Follow My Media (@FollowMyMediaUK) May 29, 2021
13. FAQ
Q1. What are trending hashtags for LinkedIn Ads?
Trending hashtags on LinkedIn are hashtags that are currently popular and being widely used in posts and ads by users. These hashtags represent topics, keywords, or themes that are gaining significant attention and engagement from the LinkedIn community. Including trending hashtags in your LinkedIn Ads can help increase visibility, reach, and engagement with your content.
Q2. Are trending hashtags always relevant to my LinkedIn Ads?
While trending hashtags can be popular, they may not always be directly relevant to your specific ad or target audience. It’s crucial to use hashtags that align with your ad’s content and objectives. Focus on using hashtags that are relevant to your industry, products, services, or the message you want to convey. Irrelevant hashtags can lead to a disconnect between your ad and the LinkedIn users you are trying to reach.
Q3. Should I use only trending hashtags in my LinkedIn Ads?
While incorporating some trending hashtags can be beneficial, it’s essential to strike a balance between trending and evergreen hashtags. Evergreen hashtags are those that remain relevant over time and are consistently used in your industry or niche. A mix of trending and evergreen hashtags ensures your ads have a broader reach and can maintain visibility beyond the immediate trend.
Q4. How many hashtags should I use in my LinkedIn Ads?
LinkedIn allows a maximum of three hashtags per post, including ads. While you can use up to three hashtags, it’s not necessary to use the maximum limit. Focus on using one or two highly relevant and trending hashtags that best represent your ad’s content and target audience.
Q5. Can I create my own branded hashtag for LinkedIn Ads?
Yes, creating a branded hashtag for your LinkedIn Ads can be an effective way to strengthen your brand identity and promote consistency across your content. A branded hashtag represents your company, campaign, or specific offering and helps users discover related content. Use your branded hashtag consistently in your ads, posts, and marketing campaigns to reinforce your brand message.
14. Conclusion
In conclusion, leveraging the power of hashtags in LinkedIn Ads is a crucial strategy for professionals and businesses to enhance their online presence, connect with their target audience, and drive meaningful engagement. Trending hashtags, in particular, offer a valuable opportunity to capitalize on popular topics and tap into conversations that resonate with LinkedIn users. By incorporating relevant and trending hashtags into their ad campaigns, individuals can expand their reach, target specific audiences, and position themselves as thought leaders in their respective industries.
Additionally, monitoring the performance of hashtags provides valuable data that enables continuous improvement of ad strategies, ensuring content remains fresh, relevant, and aligned with the interests of their audience. Ultimately, harnessing the potential of hashtags on LinkedIn can lead to increased visibility, heightened brand recognition, and stronger connections that drive success in the competitive landscape of professional networking and marketing.
