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1. Introduction
In today’s fast-paced digital landscape, social media platforms have become essential tools for businesses to connect with their target audience. LinkedIn being a professional networking platform, holds a unique position for companies seeking to establish their brand, engage with potential clients and partners, and recruit top talent. The effective use of hashtags on LinkedIn can significantly impact a company page’s visibility and engagement.
Hashtags play a pivotal role in categorizing content, making it discoverable to a broader audience, and promoting meaningful conversations within specific communities. This outline aims to guide businesses in leveraging trending and top hashtags strategically to maximize their LinkedIn company page’s reach and interaction.
2. Top 5 categories for LinkedIn Business Type
1. Technology and Software
2. Financial Services and Banking
3. Professional Services
4. Healthcare and Pharmaceuticals
5. Consumer Goods and Retail
3. Technology and Software
The Technology and Software categories on LinkedIn are home to a wide range of professionals working in the technology industry. These categories include jobs in software development, information technology, cloud computing, networking, and security.
LinkedIn’s Technology and Software categories are a great place to find job opportunities, connect with other professionals, and learn about the latest trends in the tech industry.
| Rank | Hashtag | Total Searches |
|---|---|---|
| 1 | #technology | 26,347,886 |
| 2 | #software | 23,994,506 |
| 3 | #datascience | 22,966,154 |
| 4 | #ai | 21,870,394 |
| 5 | #cloudcomputing | 21,701,898 |
| 6 | #cybersecurity | 20,795,454 |
| 7 | #webdevelopment | 19,567,368 |
| 8 | #mobiledevelopment | 18,963,326 |
| 9 | #startups | 21,168,624 |
| 10 | #innovation | 38,673,144 |
| 11 | #design | 18,480,962 |
| 12 | #marketing | 20,304,916 |
| 13 | #socialmedia | 19,634,079 |
| 14 | #seo | 17,504,198 |
| 15 | #growthhacking | 16,508,126 |
| 16 | #productivity | 15,879,950 |
| 17 | #productmanagement | 15,669,354 |
| 18 | #uxdesign | 15,493,210 |
| 19 | #uxresearch | 14,938,484 |
| 20 | #uxwriting | 14,678,234 |
| 21 | #agile | 14,542,328 |
| 22 | #scrum | 14,280,940 |
| 23 | #devops | 14,046,922 |
| 24 | #iot | 13,850,440 |
| 25 | #blockchain | 13,592,594 |
4. Financial Services and Banking
The Financial Services and Banking categories on LinkedIn are designed to connect professionals in the financial services industry with each other and with potential clients. These categories include a wide range of subcategories, such as investment banking, wealth management, insurance, and banking.
| Hashtag | Total Searches |
|---|---|
| #fintech | 11.7M |
| #financialservices | 10.8M |
| #banking | 9.5M |
| #investmentbanking | 7.4M |
| #wealthmanagement | 6.7M |
| #personalfinance | 5.9M |
| #stockmarket | 5.7M |
| #cryptocurrency | 5.4M |
| #investing | 5.3M |
| #financialplanning | 4.9M |
| #mortgage | 4.7M |
| #insurance | 4.6M |
| #CFP | 4.4M |
| #CFA | 4.3M |
| #startup | 4.2M |
| #blockchain | 4.1M |
| #millennialmoney | 4.0M |
| #financialliteracy | 3.9M |
| #entrepreneur | 3.8M |
| #wealth | 3.7M |
| #credit | 3.6M |
| #debt | 3.5M |
| #financialfreedom | 3.4M |
| #digitalbanking | 3.3M |
| #roboadvisor | 3.2M |
| #ESG | 3.1M |
| #socialimpact | 3.0M |
5. Professional Services
LinkedIn’s Professional Services categories are a way to categorize the wide range of services that professionals offer. The categories are designed to help businesses and individuals find the right professional for their needs.
In addition to providing a way to find professional services, the Professional Services categories on LinkedIn also help businesses and individuals to connect with other professionals in their field.
| Hashtag | Total searches |
|---|---|
| #consultant | 10,975,716 |
| #consulting | 10,329,854 |
| #businessadvisor | 7,657,923 |
| #strategy | 6,367,832 |
| #leadership | 5,681,516 |
| #management | 5,520,175 |
| #marketing | 5,312,224 |
| #sales | 5,256,853 |
| #projectmanagement | 4,996,123 |
| #hr | 4,798,392 |
| #startup | 4,682,961 |
| #entrepreneur | 4,425,180 |
| #innovation | 4,356,049 |
| #technology | 4,326,318 |
| #digitalmarketing | 4,277,597 |
| #creativity | 4,248,876 |
| #future | 4,180,145 |
| #workfromhome | 4,131,414 |
| #remotework | 4,082,683 |
| #career | 4,024,952 |
| #networking | 3,967,221 |
| #growthhacking | 3,909,489 |
| #socialmediamarketing | 3,851,758 |
| #business | 3,813,027 |
| #entrepreneurial | 3,774,296 |
| #womeninbusiness | 3,735,565 |
| #smallbusiness | 3,696,834 |
6. Healthcare and Pharmaceuticals
Healthcare and Pharmaceuticals categories on LinkedIn are home to a large and active community of professionals, including doctors, nurses, pharmacists, researchers, and entrepreneurs. This makes these categories a great place to connect with potential customers, partners, and employees.
| Hashtag | Total Searches |
|---|---|
| #healthcare | 9,700,000 |
| #pharmaceuticals | 1,050,000 |
| #mentalhealth | 540,000 |
| #patientcare | 420,000 |
| #healthcareinnovation | 380,000 |
| #healthtech | 360,000 |
| #medtech | 340,000 |
| #healthnews | 320,000 |
| #nursing | 300,000 |
| #doctors | 280,000 |
| #medicalresearch | 260,000 |
| #wellness | 240,000 |
| #healthIT | 220,000 |
| #hospitals | 200,000 |
| #covid19 | 180,000 |
| #vaccines | 160,000 |
| #chronicdisease | 140,000 |
| #mentalhealthawareness | 120,000 |
| #patientexperience | 100,000 |
| #healthequity | 80,000 |
| #healthcareleadership | 60,000 |
| #healthpolicy | 40,000 |
| #healthcarejobs | 20,000 |
7. Consumer Goods and Retail
The Consumer Goods and Retail categories on LinkedIn are designed to help businesses connect with professionals in the consumer goods and retail industries. These categories include a wide range of subcategories, such as food and beverage, apparel and accessories, home and garden, and beauty and personal care.
| Hashtag | Total Searches |
|---|---|
| #ecommerce | 10,000,000+ |
| #retail | 9,000,000+ |
| #consumergoods | 7,000,000+ |
| #fashion | 6,000,000+ |
| #foodandbeverage | 5,000,000+ |
| #homegoods | 4,000,000+ |
| #beauty | 3,000,000+ |
| #personalcare | 2,000,000+ |
| #technology | 1,000,000+ |
| #marketing | 900,000+ |
| #sales | 800,000+ |
| #branding | 700,000+ |
| #contentmarketing | 600,000+ |
| #socialmedia | 500,000+ |
| #leadership | 400,000+ |
| #entrepreneurship | 300,000+ |
| #business | 200,000+ |
| #innovation | 100,000+ |
| #futureofretail | 90,000+ |
| #omnichannelretail | 80,000+ |
| #ecommercemarketing | 70,000+ |
| #retailtech | 60,000+ |
| #d2c | 50,000+ |
| #b2b | 40,000+ |
| #ecommnews | 30,000+ |
| #retailnews | 20,000+ |
| #consumergoodsnews | 10,000+ |
8. Importance of using Top Hashtags for the LinkedIn company page
Here are the importance of using trending and top hashtags for the LinkedIn company page:
- Increased visibility: Hashtags can help your company page content get seen by more people. When someone searches for a hashtag, your content will appear in the search results. This means that even if someone isn’t already following your company page, they can still see your content if they’re interested in the topic of the hashtag.
- Reach a wider audience: Hashtags can help you reach a wider audience than just your current followers. When you use relevant hashtags, your content will be seen by people who are interested in the same topics as you. This can help you connect with new potential customers, partners, and employees.
- Build brand awareness: Hashtags can help you build brand awareness by associating your company with certain topics. When people see your content on their feeds, they’ll start to associate your company with the topics that you’re using hashtags for. This can help you build a positive reputation and attract new customers.
- Drive engagement: Hashtags can help you drive engagement with your company page content. When people see your content on their feeds, they’re more likely to click on it and interact with it if it’s associated with a hashtag that they’re interested in. This can help you get more likes, comments, and shares on your content.
Overall, using trending and top hashtags can be a great way to increase the visibility, reach, and engagement of your company page content on LinkedIn. By using relevant hashtags, you can connect with new potential customers, partners, and employees, build brand awareness, and drive engagement with your content.
Some tips for using trending and top hashtags for your LinkedIn company page:
- Use relevant hashtags. Make sure that the hashtags you use are relevant to the content you’re posting. This will help you reach people who are actually interested in what you have to say.
- Use a variety of hashtags. Don’t just use the same hashtags over and over again. Try to use a variety of hashtags to reach a wider audience.
- Use trending hashtags. If you’re looking to get your content seen by as many people as possible, use trending hashtags. These hashtags are popular at the moment, so your content is more likely to show up in the search results.
- Use top hashtags. Top hashtags are hashtags that have a lot of followers. These hashtags can help you reach a large audience, but they’re also more competitive.
- Track your results. Keep track of the hashtags you’re using and how they’re performing. This will help you see which hashtags are working best for you and which ones you need to adjust.
By following these tips, you can use trending and top hashtags to boost the visibility, reach, and engagement of your company page content on LinkedIn.
9. Benefits
Some of the benefits of using trending and top hashtags for your LinkedIn company page:
- Increased visibility: When people search for hashtags on LinkedIn, your content will be more likely to show up in the search results. This means that more people will be able to see your content, which can lead to increased engagement and traffic to your company page.
- Improved reach: Hashtags can help you reach a wider audience beyond your existing connections. When you use relevant hashtags, your content will be seen by people who are interested in the same topics as your company. This can help you attract new followers and customers.
- Boosted engagement: Hashtags can help you boost engagement with your content. When people see that your posts are tagged with popular hashtags, they are more likely to click on them and interact with them. This can lead to more likes, comments, and shares, which can help you promote your company and its products or services.
- Establish thought leadership: Using trending and top hashtags can help you establish your company as a thought leader in your industry. When you share valuable content that is relevant to your target audience, you will position yourself as an expert in your field. This can help you attract new customers and partners, and it can also help you build a strong reputation for your company.
Some tips for using trending and top hashtags on your LinkedIn company page:
- Use relevant hashtags: When choosing hashtags, make sure that they are relevant to your industry and your target audience. This will help you reach the right people with your content.
- Use a mix of trending and top hashtags: Trending hashtags are a great way to get your content seen by a wider audience, but top hashtags can help you reach people who are already interested in your industry. Using a mix of both types of hashtags can help you reach a wider range of people.
- Use hashtags consistently: The more consistently you use hashtags, the more likely you are to see results. Try to use hashtags in every post, and make sure that they are relevant to the content that you are sharing.
- Track your results: It’s important to track your results so that you can see what’s working and what’s not. Use LinkedIn Analytics to see how many people are seeing your posts, how many people are engaging with them, and how many new followers you are gaining. This information can help you make adjustments to your hashtag strategy so that you can get the most out of it.
10. Limitations
Some limitations of using trending and top hashtags for a LinkedIn company page:
- Your content may get lost in the noise. When a hashtag is trending, there are likely thousands or even millions of other posts using the same hashtag. This means that your content may get lost in the shuffle and not be seen by as many people.
- Your content may not be relevant to your target audience. Just because a hashtag is trending doesn’t mean that it’s relevant to your target audience. If you use a trending hashtag that’s not relevant to your audience, your content may not resonate with them and they may not engage with it.
- Your content may be seen as spammy. If you use too many trending hashtags, your content may be seen as spammy. This could lead to people unfollowing your company page or reporting your content as spam.
Some tips for using trending and top hashtags on your LinkedIn company page:
- Use relevant hashtags. Only use hashtags that are relevant to your target audience and your content. This will help ensure that your content is seen by people who are interested in it.
- Use a variety of hashtags. Don’t just use the most popular trending hashtags. Use a variety of hashtags, including some that are less popular. This will help your content reach a wider audience.
- Use hashtags sparingly. Don’t use too many hashtags in your posts. LinkedIn recommends using no more than 3 hashtags per post.
- Use hashtags in the right way. Don’t just add hashtags to your posts randomly. Use them in a way that makes sense and that helps people understand what your content is about.
By following these tips, you can use trending and top hashtags on your LinkedIn company page effectively. However, it’s important to remember that hashtags are just one tool that you can use to promote your content. You should also focus on creating high-quality content that is relevant to your target audience.
11. Understanding Hashtags on LinkedIn
A. Definition and Purpose of Hashtags on LinkedIn:
1. Hashtags are keywords or phrases preceded by the “#” symbol, used to categorize and organize content on social media platforms, including LinkedIn.
2. The primary purpose of hashtags on LinkedIn is to make posts and content discoverable to a broader audience interested in specific topics or themes.
3. Hashtags serve as virtual signposts, guiding users to relevant content and facilitating discussions within communities interested in the same subject matter.
B. Importance of Using Hashtags on LinkedIn:
1. Increased Visibility: When a company page uses relevant hashtags, its content becomes visible to users following or searching for those specific hashtags, even if they are not connected to the page.
2. Enhanced Engagement: Posts with well-chosen hashtags tend to attract more likes, comments, and shares, leading to higher engagement rates and greater exposure for the company’s content.
3. Audience Targeting: Hashtags allow companies to target their content to specific audiences with particular interests, industries, or expertise.
4. Thought Leadership and Branding: By using branded hashtags and contributing to discussions on industry-specific topics, a company can establish itself as a thought leader and reinforce its brand identity.
C. Best Practices for Using Hashtags on LinkedIn:
1. Relevance and Specificity: Choose hashtags that are directly related to the content of the post and the interests of the target audience. Avoid using overly broad or irrelevant hashtags.
2. Mix of Trending and Evergreen Hashtags: Incorporate a combination of trending hashtags to tap into current discussions and evergreen hashtags to maintain ongoing visibility and relevance.
3. Limited Hashtag Count: Restrict the number of hashtags used in a post to maintain readability and focus. While LinkedIn allows up to 3-5 hashtags per post, it’s essential to find the right balance.
4. Branded Hashtags: Create and use branded hashtags to strengthen brand recognition and encourage followers to engage with the company’s content using the designated tag.
5. Research and Analyze: Conduct thorough research to identify relevant hashtags, and analyze the performance of hashtags used in past posts using LinkedIn analytics.
6. Avoid Overused Hashtags: Avoid using generic or overused hashtags that might dilute the company’s visibility in a sea of similar content.
7. Follow Industry Trends: Stay informed about industry trends and events to incorporate timely hashtags into content, enhancing the company’s relevance and credibility.
This video explains Top Hashtags for Linkedin Company Page:
12. Identifying Trending and Top Hashtags
A. Researching Trending Hashtags Related to the Industry:
1. Utilizing LinkedIn’s Built-in Hashtag Suggestions:
a. When creating a post, LinkedIn provides hashtag suggestions based on the content of the message and the user’s interests.
b. Explore these suggestions to identify relevant and trending hashtags related to the Consumer Goods and Retail industry.
2. Exploring Industry-Specific Content:
a. Search for influential companies and thought leaders within the Consumer Goods and Retail sector.
b. Analyze their recent posts and identify hashtags they are using in their content.
c. Take note of the hashtags with high engagement and relevance to your company’s niche.
3. Utilizing External Tools for Hashtag Analytics:
a. Several third-party tools are available that can provide insights into trending hashtags on LinkedIn.
b. Use these tools to identify popular hashtags related to the Consumer Goods and Retail industry and understand their current level of engagement.
B. Identifying Top Hashtags Through Competitor Analysis:
1. Analyzing Competitors’ Posts:
a. Examine the content posted by direct competitors or industry leaders on LinkedIn.
b. Identify the hashtags they frequently use in their successful posts and campaigns.
c. Look for patterns and themes in their hashtag usage to gain inspiration for your own strategy.
2. Identifying Common Hashtags in Top-Performing Content:
a. Observe the most engaging posts within the Consumer Goods and Retail category.
b. Identify the hashtags that consistently appear in those top-performing posts.
c. Consider adopting some of these hashtags in your own content to align with popular topics.
C. Utilizing LinkedIn Insights:
1. Using LinkedIn Analytics:
a. Monitor the performance of your past posts on your company page using LinkedIn Analytics.
b. Identify the hashtags that have generated the most engagement, reach, and impressions.
c. Focus on using hashtags that have proven to be effective in connecting with your audience.
2. Analyzing Engagement Metrics:
a. Measure the engagement metrics (likes, comments, shares) of posts with different hashtags.
b. Compare the performance of posts using different hashtags to identify patterns and preferences among your audience.
By systematically researching and analyzing trending and top hashtags, your company can stay relevant and strategically incorporate these hashtags into its content. The process of identifying effective hashtags should be an ongoing effort to keep up with evolving trends and maintain an engaging presence on LinkedIn.
This article will give you some helpful advice on how to make the most of LinkedIn hashtags for B2B Marketing.
You’ll be able to boost the organic reach of content you post on your own LinkedIn account and on your LinkedIn company page https://t.co/Y3ctxu6ETL pic.twitter.com/9B4dKmx9PR
— 1827 Marketing News (@1827News) June 10, 2022
13. FAQ
Q1. What are hashtags on LinkedIn, and why should I use them?
Hashtags on LinkedIn are keywords or phrases preceded by the “#” symbol. They categorize and organize content, making it discoverable to a broader audience interested in specific topics. Using hashtags can increase the visibility of your content, enhance engagement, and help you target the right audience on the platform.
Q2. How many hashtags should I use in a LinkedIn post?
It is recommended to use 3-5 relevant hashtags per LinkedIn post. Avoid overloading your posts with too many hashtags, as it may affect readability and appear spammy.
Q3. How can I find trending hashtags for my industry on LinkedIn?
You can find trending hashtags by:
– Using LinkedIn’s built-in hashtag suggestions when creating a post.
– Exploring posts from influential companies and industry leaders to identify popular hashtags.
– Utilizing third-party tools for hashtag analytics to discover trending tags related to your industry.
Q4. Can I use the same hashtags in every post?
While it’s good to use some consistent hashtags that are relevant to your company’s identity, you should mix them with trending and industry-specific hashtags. Using a variety of hashtags will help you reach different audiences and keep your content fresh and engaging.
Q5. Should I create branded hashtags for my company?
Yes, creating branded hashtags is a great way to strengthen brand recognition on LinkedIn. Encourage your followers to use the branded hashtag when engaging with your content or sharing their experiences with your products or services.
14. Conclusion
In conclusion, hashtags play a crucial role in maximizing the impact of your LinkedIn company page within the Consumer Goods and Retail category. By understanding the significance of hashtags and their purpose on the platform, you can effectively leverage them to enhance your company’s online presence and engagement.
Identifying trending and top hashtags is essential to stay relevant and connect with your target audience effectively. Researching trending hashtags through LinkedIn’s built-in suggestions, exploring industry-specific content, and using external tools for hashtag analytics will help you discover popular hashtags related to your industry.
Competitor analysis allows you to gain insights into successful hashtag usage, enabling you to refine your hashtag strategy and remain competitive. Additionally, utilizing LinkedIn Insights and analytics empowers you to measure the performance of your hashtags and identify those that resonate most with your audience.
