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How to block Instagram ads on iPhone? – Enjoy Ad-Free Instagram on iPhone!

Sohail Ahmad
August 7, 2023
221 0

1. Introduction

Welcome to our blog post on how to block Instagram ads on iPhone and enjoy an ad-free Instagram experience! We all love using Instagram to connect with friends, share moments, and explore inspiring content. However, the frequent appearance of ads can be frustrating and disrupt the seamless browsing experience.

In this blog post, we’ll delve into the world of Instagram ads, understand how they work, and explore the limitations of Instagram’s native ad-hiding options. Fear not, for we have a solution! We’ll guide you through the process of finding the right ad-blocking app for your iPhone and provide a step-by-step guide to block those pesky ads from invading your feed.

2. Understanding Instagram Ads

Understanding Instagram Ads

Instagram, with its massive user base and engaging visual content, has become a prime platform for advertisers to reach their target audience. To better navigate the world of ad-blocking on Instagram, let’s first understand how these ads work and their impact on user experience.

Types of Instagram Ads

  1. Feed Ads: These ads appear in your main feed as sponsored posts, blending in with regular content. They often feature high-quality images or videos, and the “Sponsored” label distinguishes them from organic posts.
  2. Story Ads: Instagram Stories, a popular feature, also serve as an ad platform. These ads are full-screen vertical videos or images that play automatically as users swipe through Stories.
  3. Explore Ads: When users browse the “Explore” section, they might encounter ads tailored to their interests and activities.
  4. IGTV and Reels Ads: Instagram has also integrated ads into IGTV (long-form videos) and Reels (short, entertaining videos) to expand the ad reach.

How Ads are Targeted to Users

Instagram, owned by Facebook, utilizes the vast data it collects from users to deliver targeted ads. The platform analyzes user behavior, interests, and interactions to match them with relevant advertisements. This personalized approach aims to increase ad effectiveness and engagement.

Impact of Ads on User Experience

While Instagram ads help businesses promote their products and services, they can sometimes disrupt the user experience. Too many ads in the feed or Stories can make the platform feel cluttered and less enjoyable. Users might also encounter ads that feel irrelevant or repetitive, leading to annoyance and disinterest.

As users, we have the right to control the content we encounter on social media. That’s why in the next sections, we’ll explore effective ways to block Instagram ads on your iPhone, so you can enjoy a seamless and ad-free Instagram experience without compromising the quality of your content feed.

3. Limitations of Built-in Ad Hiding Options

Limitations of Built-in Ad Hiding Options

Instagram does offer some basic ad-hiding features to allow users to have some control over their ad experience. However, these built-in options have several limitations that might not fully meet the expectations of users seeking an ad-free Instagram environment. Let’s explore the drawbacks of Instagram’s native ad-hiding options:

Limited Control: Instagram’s native ad-hiding feature only allows users to hide specific ads they find uninteresting or irrelevant. While this can help reduce the visibility of certain ads, it does not offer comprehensive control over the type and frequency of ads displayed in the feed.

Temporary Solutions: When users hide an ad, Instagram replaces it with another ad targeted to their interests. As a result, hiding one ad often leads to the appearance of another, possibly equally annoying, ad in its place. This creates a cycle of hiding ads without achieving a truly ad-free experience.

Platform Restrictions: Instagram’s ad-hiding options are limited to the Instagram app itself. Users looking to block ads across various apps and websites on their iPhone cannot rely solely on the built-in options provided by Instagram.

Limited Feedback Influence: While Instagram provides the option to provide feedback on why you hid an ad, this feedback might not significantly impact the ads shown in the future. The platform‘s ad-targeting algorithms prioritize other data points, making it challenging for users to see meaningful changes based on their feedback.

No Ad-Free Subscriptions: Unlike some other platforms, Instagram doesn’t currently offer a subscription-based ad-free option for users. While some users might be willing to pay for an ad-free experience, Instagram’s business model primarily relies on ad revenue.

Due to these limitations, many users turn to third-party ad-blocking apps to gain more control over their ad experience and enjoy an uninterrupted Instagram journey. In the following sections, we’ll explore how to choose the right ad-blocking app for your iPhone and set it up to enjoy an ad-free Instagram experience. Let’s take back control of our feed and say goodbye to unwanted ads once and for all!

4. Methods for blocking ads on iPhone 

  1. Use Ad-Blocking Apps: Install third-party ad-blocking apps from the App Store to block ads across apps, including Instagram. Some popular ad-blocking apps include AdGuard, Adblock Plus, 1Blocker, and AdBlock.
  2. Enable Content Restrictions: Use iOS’s built-in content restrictions to limit ad tracking and filtering. Go to Settings > Privacy > Tracking > Limit Ad Tracking to prevent advertisers from tracking your activity for personalized ads.
  3. Configure DNS-Based Ad-Blockers: Some apps and services, like AdGuard DNS or NextDNS, allow you to set up custom DNS configurations to block ads at the network level. This can block ads across various apps and websites, including Instagram.
  4. Use Safari Content Blockers: If you primarily browse Instagram through Safari, consider using content blocker extensions. Install a content blocker app from the App Store and enable it in Safari’s settings to block ads and trackers.
  5. Set Up VPNs with Ad Blocking: Some VPN apps offer ad-blocking features as part of their services. Look for reputable VPN providers that offer ad blocking and follow their setup instructions.
  6. Explore In-App Settings: Some apps, including Instagram, have built-in settings to limit ad tracking or personalize your ad preferences. While this might not fully block ads, it can reduce their impact.
  7. Consider Browser Alternatives: If you primarily use Instagram through a browser, consider using privacy-focused browsers like Firefox Focus or Brave Browser, which include built-in ad and tracker blocking.
  8. Modify Hosts File (Advanced): Advanced users can modify the hosts file on their iPhone to block ad-serving domains. This method requires technical knowledge and may have varying degrees of success.

Remember that while ad-blocking can enhance your browsing experience, it’s important to balance it with supporting content creators and respecting their efforts. Using a combination of these methods can help you achieve a more ad-free experience on your iPhone while still enjoying the content you love.

5. Ad-Blocking Apps: Finding the Right One

When it comes to blocking Instagram ads on your iPhone, using a reliable ad-blocking app is the most effective solution. These apps can enhance your browsing experience by filtering out unwanted ads and improving loading times. Here’s a guide to finding the right ad-blocking app for your needs:

Popular Ad-Blocking Apps for iPhone:

  1. AdGuard: AdGuard is a highly rated ad-blocking app that effectively blocks ads in various apps, including Instagram. It offers a range of filtering options and can be customized to suit your preferences.
  2. Adblock Plus: Adblock Plus is a well-known ad-blocking extension available for various browsers. It also has a standalone app for iOS, which allows you to block ads across apps like Instagram.
  3. 1Blocker: 1Blocker is a versatile ad-blocker that allows you to create custom rules for blocking ads and other unwanted content. It offers an easy-to-use interface and can improve your overall browsing experience.

Factors to Consider when Choosing an Ad-Blocker:

  1. Compatibility with Instagram: Ensure that the ad-blocker you choose works effectively with the Instagram app on your iPhone. Look for apps with positive reviews specifically mentioning successful ad-blocking on Instagram.
  2. User Reviews and Ratings: Read user reviews and ratings to get insights into the performance and reliability of the ad-blocker. Look for apps with consistent positive feedback and a large user base.
  3. Performance and Battery Impact: Some ad-blockers might negatively affect your device’s performance or consume excessive battery power. Opt for apps that strike a balance between ad-blocking efficiency and resource usage.
  4. Regular Updates: Choose an ad-blocker that receives regular updates to keep up with changes in ad-serving methods and maintain its effectiveness over time.

Installing and Configuring the Ad-Blocker for Instagram:

  1. Download and install the chosen ad-blocking app from the App Store.
  2. Follow the app’s setup instructions to enable ad-blocking functionality.
  3. Open the Instagram app and verify that ads are successfully blocked.

Ensuring Ad-Blocker Effectiveness and Updates:

  1. Periodically check the ad-blocker’s settings and ensure it is up to date.
  2. If you encounter any ads slipping through, report the issue to the ad-blocker’s support team for resolution.

Disabling Ad-Blockers Responsibly:

  1. Understand that some content creators rely on ad revenue to support their work.
  2. Consider disabling the ad-blocker for accounts or content creators you wish to support.

By choosing the right ad-blocking app and configuring it properly, you can enjoy a seamless and ad-free Instagram experience on your iPhone. Let’s proceed to the next section to learn how to block Instagram ads step-by-step and enhance your browsing satisfaction!

6. Step-by-Step Guide: Blocking Instagram Ads on iPhone

If you’re ready to take control of your Instagram experience and block those pesky ads, follow this step-by-step guide to set up an ad-blocker on your iPhone:

Choose the Right Ad-Blocking App

Open the App Store on your iPhone.
Search for popular ad-blocking apps like AdGuard, Adblock Plus, or 1Blocker.
Read the reviews and ratings to make an informed decision based on user feedback.

Install the Ad-Blocking App

Once you’ve selected the desired ad-blocker, tap the “Get” or “Install” button next to the app’s name.
Enter your Apple ID password or use Touch ID/Face ID to initiate the installation.
Wait for the app to download and install on your device.

Configure the Ad-Blocker for Instagram

Open the ad-blocking app from your home screen.
Follow the setup instructions provided by the app to enable ad-blocking functionality.
Typically, you’ll need to allow the app to create a VPN configuration to block ads system-wide.

Verify Ad-Blocking on Instagram

Open the Instagram app on your iPhone.
Scroll through your feed and explore sections to ensure ads are no longer appearing.
Check Instagram Stories and other ad placements to verify the ad-blocking effectiveness.

Ensure Regular Updates

Check for updates of the ad-blocking app regularly to keep it current with the latest ad-serving methods.
Open the App Store, go to “Updates,” and check for any available updates for your installed ad-blocker.

Troubleshoot Common Issues

If you encounter any ads slipping through, check the ad-blocker’s settings for additional blocking options.
Report any persistent issues to the ad-blocker’s support team for resolution.

Support Content Creators Responsibly

Remember that some content creators rely on ad revenue to support their work.
Consider disabling the ad-blocker for accounts or content creators you wish to support directly.

Congratulations! You have successfully set up an ad-blocker on your iPhone to block Instagram ads. Now you can enjoy a seamless and ad-free browsing experience on your favorite social media platform.

Remember that while ad-blockers improve user experience, it’s essential to use them responsibly and support content creators whose work you appreciate. Now that you’ve mastered ad-blocking on Instagram, explore other tips and best practices for a more enjoyable time on the platform in the upcoming sections of this blog post. Happy browsing!

In this informative and practical video, discover the ultimate solution to block all advertisements on your iPhone in 2023!

7. Best Practices for an Ad-Free Instagram Experience

To fully enjoy an ad-free Instagram experience while still supporting content creators, follow these best practices

Best Practice Description
1. Use Ad-Blocking Apps Wisely Utilize ad-blocking apps to filter out unwanted ads and improve browsing experience.
However, be selective and consider supporting content creators by disabling the blocker for them.
2. Stay Updated with Ad-Blockers Regularly check for updates to your ad-blocking app to maintain its effectiveness against new ads.
Up-to-date software ensures a smooth browsing experience without unexpected ad intrusions.
3. Engage with Relevant Content Engage with content that interests you, as Instagram’s ad algorithms partly rely on user interactions.
By interacting with relevant content, you can influence the types of ads displayed to some extent.
4. Explore Instagram’s Paid Options Instagram offers ad-free experiences through premium subscriptions like Instagram Pro or VIP plans.
Consider opting for these plans if you prefer an ad-free environment while supporting the platform.
5. Provide Valuable Feedback If you encounter ads that seem irrelevant or intrusive, use Instagram’s feedback option to provide
input. While this may not immediately block specific ads, it contributes to platform improvements.
6. Support Content Creators Directly Show appreciation to content creators by following, liking, and engaging with their posts.
Some creators also have Patreon or other donation platforms where you can directly support their work.
7. Report Misleading or Harmful Ads If you encounter misleading or harmful ads, report them to Instagram for review and removal.
Reporting helps maintain a safer environment for all users and discourages such ads from reappearing.

8. Three popular ad-blocking apps for iPhone 

  1. AdGuard: AdGuard is a comprehensive ad-blocking app that offers a range of features to enhance your browsing experience. It not only blocks ads but also filters out trackers and malicious websites, providing a safer and more private online environment. AdGuard offers customizable filters, allowing you to choose the level of ad-blocking and privacy protection you prefer. The app also includes a Safari content blocker extension, which means you can block ads while browsing websites within the Safari browser. AdGuard’s user-friendly interface and regular updates make it a popular choice among users looking to enjoy an ad-free experience on their iPhone.
  2. Adblock Plus: Adblock Plus is a well-known ad-blocking extension that also offers a standalone app for iPhone. It effectively blocks ads in various apps, including Instagram, by using a combination of predefined filter lists and user-customizable rules. Adblock Plus provides options for whitelisting specific websites or allowing non-intrusive ads, promoting a balance between ad-blocking and supporting content creators. The app’s interface is straightforward, making it easy for users to configure settings and manage their ad-blocking preferences.
  3. 1Blocker: 1Blocker is a versatile ad-blocking app that goes beyond just blocking ads. It allows you to create custom rules to block ads, trackers, pop-ups, and other unwanted content across apps and websites. 1Blocker provides an intuitive and user-friendly interface, empowering users to customize their ad-blocking experience to their liking. The app also offers pre-defined filter lists for quick and easy setup. Additionally, 1Blocker includes a Safari content blocker extension for web browsing, ensuring a consistent ad-free experience across different platforms.

These three ad-blocking apps are highly regarded for their effectiveness, user-friendly interfaces, and ability to provide users with an ad-free experience on their iPhones. Remember to choose an app that aligns with your preferences and requirements to enjoy a more seamless and enjoyable browsing experience.


1. Is it legal to use ad-blockers on Instagram?

Yes, using ad-blockers on Instagram is generally legal. Ad-blockers are widely used tools that allow users to customize their browsing experience and control the content they see. However, it’s essential to use ad-blockers responsibly and respect the platform’s terms of service.

2. Will blocking Instagram ads affect the content I see from content creators?

Blocking Instagram ads will not directly impact the organic content posted by content creators you follow. Ad-blockers target only sponsored ads and promotional content, allowing you to enjoy a cleaner and ad-free browsing experience without affecting the regular posts from accounts you follow.

3. Can I selectively block ads on Instagram?

Most ad-blockers work system-wide, meaning they block ads across various apps and websites, including Instagram. While you cannot selectively block specific ads on Instagram using standard ad-blockers, you can disable the ad-blocker for specific accounts if you wish to support their content.

4. Will using ad-blockers violate Instagram’s terms of service?

Using ad-blockers itself might not violate Instagram’s terms of service. However, Instagram’s terms of service can change over time, so it’s essential to review them periodically to ensure you’re in compliance. Some apps or methods of ad-blocking might violate Instagram’s policies, so it’s crucial to use reputable ad-blocking apps from trusted sources.

5. Can ad-blockers compromise my privacy or security?

Reputable ad-blockers generally prioritize user privacy and security. They often block tracking elements present in ads, which can improve your privacy while browsing. However, it’s crucial to use trusted ad-blockers and be cautious of any app that claims to block ads while requesting sensitive information or permissions beyond what’s necessary.


Congratulations! You’ve reached the end of our guide on how to block Instagram ads on iPhone and enjoy an ad-free Instagram experience. By understanding Instagram ads, exploring the limitations of built-in ad-hiding options, and choosing the right ad-blocking app, you’ve taken the first steps toward reclaiming control over your Instagram feed.

Through responsible use of ad-blockers and considering the impact on content creators, you can strike a balance between enjoying an ad-free experience and supporting the creators you love. Remember to stay informed about updates and changes in ad-blocking technology to ensure a seamless browsing experience.

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