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How much do Instagram ads cost in Malaysia? - Uncovering Instagram Ad Costs in Malaysia!

How much do Instagram ads cost in Malaysia? – Uncovering Instagram Ad Costs in Malaysia!

Sohail Ahmad
August 4, 2023
150 0

1. Introduction

Instagram has taken the social media world by storm, and Malaysia is no exception to this trend. With a rapidly growing user base, the platform has become an essential marketing channel for businesses across the country. As more brands realize the potential of Instagram advertising, the question on everyone’s mind is, “How much do Instagram ads cost in Malaysia?” Uncovering the costs associated with running ad campaigns on Instagram can be a game-changer for businesses seeking to leverage this powerful platform effectively.

In this blog post, we aim to delve deep into the world of Instagram advertising in Malaysia, shedding light on the various factors that influence ad costs and providing valuable insights into average ad expenses in the country. By understanding these crucial aspects, businesses can make informed decisions, optimize their ad budgets, and create impactful campaigns that resonate with their target audience. So, let’s dive into the world of Instagram ads and discover the true cost of advertising on this social media giant in Malaysia!

2. Understanding Instagram Ads

Understanding Instagram Ads

Instagram ads are a powerful and versatile advertising tool that allows businesses to reach their target audience effectively. As a subsidiary of Facebook, Instagram offers a wide range of ad formats and targeting options, making it an ideal platform for businesses of all sizes and industries.

What are Instagram ads?

Instagram ads are paid promotional posts that appear within users’ feeds or as stories, seamlessly blending with organic content. They can be photos, videos, carousel ads, or even sponsored stories. These ads allow businesses to showcase their products, services, or brand messages to a highly engaged and diverse audience on the platform.

Types of Instagram ads available

Photo Ads: Single images with compelling visuals and a concise caption, ideal for conveying a clear message.

Video Ads: Short video clips that capture attention and tell a story, ranging from a few seconds to a minute in duration.

Carousel Ads: A series of images or videos that users can swipe through, providing an interactive and engaging ad experience.

Stories Ads: Full-screen vertical ads that appear between users’ stories, offering a more immersive and personal advertising format.

Benefits of using Instagram ads for businesses

Extensive Reach: With over millions of active users in Malaysia, Instagram provides access to a vast and diverse audience.

Targeted Advertising: Businesses can use detailed targeting options to reach specific demographics, interests, behaviors, and locations.

Engaging Content: Instagram’s visual focus enables businesses to create eye-catching and compelling ad creatives.

Enhanced Visibility: Ads on Instagram can increase brand awareness and exposure, fostering a stronger online presence.

Action-Driven: Ads can be optimized to drive various objectives, such as website visits, app installs, lead generation, or product sales.

Valuable Insights: Instagram’s analytics offer detailed performance data, allowing businesses to measure the success of their ad campaigns.

In summary, Instagram ads offer businesses an opportunity to connect with a highly engaged audience in Malaysia through visually captivating and targeted content. The platform’s flexibility in ad formats and comprehensive targeting options make it an indispensable tool for businesses looking to expand their reach, build brand awareness, and drive meaningful results in the digital landscape. Understanding the various ad options available and their benefits is crucial for businesses to craft impactful and successful Instagram ad campaigns.

3. Factors Influencing Instagram Ad Costs in Malaysia

Factors Influencing Instagram Ad Costs in Malaysia

The cost of running Instagram ads in Malaysia can vary significantly based on several key factors. Understanding these factors is essential for businesses to develop effective ad strategies and allocate their budgets wisely. Below are the primary elements that influence Instagram ad costs in Malaysia:

Ad Objectives and Campaign Goals

The specific objectives of an ad campaign play a crucial role in determining its cost. Instagram offers various ad objectives, such as brand awareness, reach, engagement, traffic, conversions, and more. Different objectives require different optimization strategies, and the cost may vary based on the complexity and competitiveness of the chosen goal.

Target Audience and Demographics

The size and specificity of the target audience impact ad costs. Broadly targeting a large audience might result in higher costs due to increased competition. On the other hand, narrowing down the audience based on demographics, interests, behaviors, or location can lead to more efficient ad spend.

Ad Placement and Formats

The placement and format of Instagram ads affect their costs. Instagram allows ads to appear in various locations, such as the main feed, stories, explore page, and IGTV. Certain placements may have higher demand, leading to increased costs. Additionally, video and carousel ads tend to be more expensive than single photo ads due to their engaging nature.

Seasonality and Demand

Ad costs can fluctuate based on seasonal trends and the overall demand for ad inventory. During peak seasons or holidays, competition for ad space may rise, resulting in increased costs. Understanding when demand is higher can help businesses plan their campaigns more effectively.

Industry Competition and Ad Relevance

The level of competition within a specific industry can impact ad costs. Highly competitive industries may experience higher bidding for ad placements, driving up costs. Moreover, the relevance and quality of an ad to the target audience can affect its cost, as Instagram rewards ads that resonate well with users.

Ad Bidding Options and Strategies

Instagram ads operate on an auction-based system, where businesses bid for ad placements. The bidding strategy, whether it’s cost per click (CPC) or cost per thousand impressions (CPM), influences the overall ad costs. Bidding higher may result in increased ad visibility but can also lead to higher expenses.

Businesses in Malaysia must carefully consider these factors while planning their Instagram ad campaigns. Balancing objectives, audience targeting, ad formats, and bidding strategies is crucial to achieve the desired outcomes while optimizing the ad budget effectively. Regular monitoring and adjustments based on performance data can further enhance the efficiency and cost-effectiveness of Instagram ad campaigns in Malaysia.

4. Average Instagram Ad Costs in Malaysia

Policy/Guideline Description
Prohibited Content Instagram prohibits ads that promote illegal products or services, including drugs, weapons, and counterfeit goods. Certain sensitive content, like adult content or controversial political ads, is also not allowed.
Targeting Restrictions Advertisements must not target sensitive categories, such as ethnicity, religion, or health conditions. In Malaysia, specific laws on targeting minors and certain regulated industries also apply.
Community Standards Advertisements must comply with Instagram’s community standards, ensuring they don’t contain hate speech, violence, or harassment. Content must be respectful and suitable for all audiences.
Disclosure and Transparency Sponsored content and influencer partnerships must be clearly disclosed as advertisements to users. The use of ad labels, such as “Sponsored,” “Paid Partnership,” or “Ad,” is required to maintain transparency.
Intellectual Property Rights Advertisements should not infringe on the intellectual property rights of others, including copyright, trademarks, or patents. Businesses must have the right to use the content in their ads.
Data Privacy Advertisers must comply with applicable data protection and privacy laws in Malaysia. Users’ personal information should be handled securely, and explicit consent must be obtained for data collection.
Landing Page Policies The content on the landing page that users are directed to from the ad must align with Instagram’s policies and guidelines. The landing page should provide a seamless and relevant experience to users.

Determining the exact average costs of Instagram ads in Malaysia can be challenging due to the dynamic nature of the advertising platform and the various factors that influence ad prices. However, based on industry research and past trends, we can provide some insights into the average costs that businesses might encounter when running Instagram ad campaigns in Malaysia:

Average Cost Per Click (CPC)

The average cost per click on Instagram in Malaysia typically ranges from RM 0.50 to RM 3.00. However, it’s essential to note that CPC can vary significantly based on factors such as industry, ad relevance, bidding strategies, and ad placements.

Average Cost Per Thousand Impressions (CPM)

The average CPM on Instagram in Malaysia generally falls between RM 5 to RM 20. As with CPC, the actual CPM can differ based on various factors, including the target audience, ad format, and campaign objectives.

Comparison of Costs between Ad Formats

Video and carousel ads often have higher costs compared to single photo ads. The engaging and interactive nature of video and carousel formats makes them more expensive to produce and can result in higher ad costs.

Seasonal and Industry Variations

Ad costs can experience fluctuations during different seasons and within various industries. Peak holiday periods or industry-specific events may lead to increased competition and higher ad prices.

Social Media Advertising Trends

Instagram’s popularity and effectiveness as an advertising platform have grown significantly in recent years. As more businesses embrace Instagram advertising, the increased demand for ad inventory can impact ad costs.

Ad Relevance and Quality Score

Instagram rewards ads that are highly relevant to the target audience with lower costs. Advertisements with a high-quality score, based on engagement metrics and user feedback, are more likely to achieve better ad placement and lower costs.

Businesses planning to advertise on Instagram in Malaysia should keep these average cost ranges in mind as they design their ad campaigns. However, it’s crucial to approach ad spending strategically, continuously monitor performance metrics, and make adjustments to achieve the best return on investment (ROI) for their advertising efforts. Ad costs may vary over time, so staying up-to-date with the latest trends and insights will help businesses optimize their Instagram ad campaigns effectively. Additionally, experimenting with different ad formats and targeting options can help businesses find the most cost-effective approach for their specific objectives and audience.

5. Tips for Optimizing Instagram Ad Budget in Malaysia

Optimizing your Instagram ad budget in Malaysia is essential to maximize the impact of your advertising campaigns while ensuring cost-effectiveness. Here are some valuable tips to help you get the most out of your ad spend:

Set Realistic Objectives and Budget

Clearly define your ad campaign objectives and set realistic goals. Align your objectives with your overall marketing strategy and allocate a budget that reflects the outcomes you wish to achieve. Understanding the potential costs of different ad objectives can help you plan your budget effectively.

A/B Test Ad Creatives and Targeting Options

Experiment with different ad creatives, including images, videos, and carousel formats, to identify which ones resonate best with your audience. Likewise, test various targeting options to find the most effective audience segments. A/B testing allows you to optimize your ad performance and invest more in the best-performing variations.

Leverage User-Generated Content (UGC)

Incorporate user-generated content into your ads to establish authenticity and build trust with your audience. UGC tends to perform well on Instagram as it reflects the experiences and perspectives of real users. It can also be a cost-effective way to source content for your ads.

Utilize Instagram Analytics

Regularly monitor your ad performance using Instagram’s analytics tools. Keep track of key metrics such as click-through rates (CTR), conversion rates, engagement, and cost per result. Analyzing these data points will provide insights into what works best and allow you to make data-driven decisions.

Identify and Target Niche Audiences

Instead of broad targeting, identify niche audiences that align closely with your product or service. Focusing on specific interests, behaviors, or demographics can lead to more relevant ad placements and potentially lower costs.

Time Your Campaigns Strategically

Consider the timing of your ad campaigns, especially during peak seasons or when demand is high. Align your advertising efforts with periods when your target audience is most active on the platform.

Monitor and Adjust Bidding Strategies

Continuously assess your bidding strategies, whether you’re using cost per click (CPC) or cost per thousand impressions (CPM). Adjust your bids based on ad performance and ad relevance to find the right balance between cost and visibility.

Optimize Landing Pages

Ensure that the landing pages your ads direct users to are optimized for conversions. A seamless and relevant user experience can improve ad performance and reduce bounce rates, ultimately making your ad spend more efficient.

Consider Retargeting

Implement retargeting campaigns to reach users who have previously engaged with your brand. Retargeting can be a cost-effective way to re-engage potential customers and encourage them to take action.

Stay Up-to-Date with Instagram Updates

Keep yourself informed about any changes or updates to Instagram’s advertising policies, features, and algorithms. Adapting to platform changes will help you stay competitive and make the most of new opportunities.

By implementing these tips, businesses in Malaysia can optimize their Instagram ad budgets and achieve better results from their advertising efforts. Remember that Instagram advertising requires ongoing refinement, so continuous monitoring and optimization are essential for long-term success.

In this exciting video, join us as we unveil the ultimate strategy to maximize your Instagram advertising success in 2023! We’ve done the research and experimentation to uncover the BEST way to run Instagram ads that will captivate your audience and drive phenomenal results.

6. Instagram Ad Policies and Guidelines in Malaysia

Complying with Instagram’s ad policies and guidelines is crucial to ensure that your ad campaigns run smoothly and adhere to the platform’s standards. Instagram has specific rules and regulations that businesses in Malaysia must follow when creating and running advertisements. Here are some key aspects of Instagram’s ad policies and guidelines:

Prohibited Content

Instagram prohibits certain types of content from being used in ads. This includes content that promotes illegal or restricted products or services, adult content, misleading information, violence, discrimination, and offensive material. Advertisements must also adhere to local laws and regulations in Malaysia.

Age-Restricted Content

Certain products or services, such as alcohol and gambling, have age restrictions. Advertisements for these products must comply with applicable age restrictions and include appropriate age-gating mechanisms where required.

Ad Disclosure

Instagram requires clear and conspicuous ad disclosures to distinguish advertisements from organic content. Use features like the “Sponsored” label or “Paid partnership with” tag for influencer marketing campaigns.

Intellectual Property

Advertisements must not infringe upon the intellectual property rights of others, including copyrights, trademarks, or patents. Businesses should have the necessary rights to use any content featured in their ads.

Prohibited Targeting Practices

Instagram has guidelines on targeting practices that businesses must adhere to. Avoid discriminatory targeting based on race, ethnicity, religion, sexual orientation, and other sensitive categories.

Health and Safety Claims

Advertisements related to health, wellness, or medical claims must be accurate and not mislead users. Be cautious with claims related to COVID-19 or other health emergencies.

Before and After Images

Avoid using before and after images in ads that depict unrealistic or exaggerated results, especially in the context of weight loss or fitness products.

Personal Data and Privacy

Businesses should handle user data collected through ad campaigns responsibly and in compliance with Instagram’s data and privacy policies.

It is essential for businesses in Malaysia to thoroughly review Instagram’s ad policies and guidelines before launching any advertising campaigns. Failure to comply with these rules can result in ad disapproval, account suspension, or other penalties. Familiarize yourself with the platform’s policies and stay updated on any changes or new guidelines to ensure your ad campaigns are in full compliance.

Furthermore, if you are collaborating with influencers or other partners for sponsored content, make sure they are also aware of these guidelines and adhere to the necessary disclosures. By following Instagram’s policies and guidelines, businesses can maintain a positive reputation on the platform and build trust with their audience.


Q1: Can I advertise on Instagram if my business is located outside of Malaysia?

A: Yes, businesses located outside of Malaysia can advertise on Instagram in the country. Instagram’s advertising platform is accessible to businesses globally, allowing you to target specific regions, including Malaysia, for your ad campaigns.

Q2: How do I pay for Instagram ads in Malaysia?

A: Instagram ads in Malaysia are paid for using Facebook’s Ad Manager. You can set your budget and bidding strategy, and the platform will charge you based on the performance of your ad, either per click (CPC) or per thousand impressions (CPM).

Q3: Are there any specific ad formats that work best on Instagram in Malaysia?

A: While all ad formats on Instagram can be effective when used strategically, video ads and carousel ads tend to perform well due to their engaging and interactive nature. However, the best ad format for your business may depend on your specific campaign objectives and target audience.

Q4: How long does it take for an Instagram ad to be approved?

A: The approval process for Instagram ads typically takes anywhere from a few minutes to a few hours. In some cases, ad reviews may take longer, especially if the content requires manual review due to potential policy violations.

Q5: Can I track the performance of my Instagram ads in real-time?

A: Yes, Instagram provides real-time performance metrics through its ad analytics tools. You can track metrics such as clicks, impressions, reach, engagement, and conversions to monitor the effectiveness of your ad campaigns.


In conclusion, Instagram ads have become an essential tool for businesses in Malaysia to reach and engage their target audience effectively. By understanding the various factors that influence Instagram ad costs in the country, businesses can make informed decisions and optimize their ad budgets for better results.

Instagram’s ad platform offers a wide range of ad formats and targeting options, allowing businesses to create engaging and relevant ad campaigns. A strategic approach to setting objectives, A/B testing ad creatives, and identifying niche audiences can significantly improve ad performance while managing costs efficiently.


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