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List of Top 100 Tiktok Hashtags

List of Top 100 Tiktok Hashtags 

Sohail Ahmad
August 23, 2023
440 0

In the vibrant world of TikTok, where creativity knows no bounds and trends change in the blink of an eye, hashtags have emerged as powerful tools that can make or break the visibility of your content. Whether you’re a budding content creator looking to expand your reach or a business aiming to tap into the immense potential of this platform, understanding and harnessing the influence of trending hashtags is essential.

This blog post aims to be your ultimate guide to navigating the dynamic landscape of TikTok hashtags. We’ll delve into the top 100 TikTok hashtags across five distinct categories, each brimming with opportunities to boost your content’s discoverability. From marketing strategies to lifestyle trends, from pop culture sensations to wellness inspirations, and from creative endeavors to DIY triumphs – we’ve got you covered. So, get ready to unlock the true potential of your TikTok content as we explore the trending hashtags that can take your videos from obscurity to viral sensation.

1. Marketing


hese are just a few of the many popular hashtags that you can use for TikTok marketing. When choosing hashtags, it is important to use ones that are relevant to your content and that are likely to be used by your target audience. You can also use branded hashtags, which are hashtags that you create specifically for your brand or campaign.































2. Lifestyle and Fashion

Lifestyle and Fashion

These are just a few of the many popular TikTok lifestyle and fashion hashtags. When choosing hashtags to use, it is important to consider your target audience and what you want to achieve with your post.































3. Entertainment and Pop Culture

Entertainment and Pop Culture

These are just a few of the many popular TikTok hashtags for entertainment and pop culture. When choosing hashtags for your videos, it is important to use ones that are relevant to your content and that are likely to be used by people who are interested in what you have to say. You can also research trending hashtags to see what is currently popular on TikTok.































4. Fitness and Wellness

Fitness and Wellness

These are just a few of the many popular TikTok fitness and wellness hashtags. When choosing hashtags to use, it is important to consider your target audience and the type of content you are sharing. You can also use a hashtag generator to help you find relevant hashtags.































5. DIY and Creativity

DIY and Creativity

hese are just a few of the many DIY and creativity hashtags that you can use on TikTok. When choosing hashtags, it is important to consider the specific content of your video and the audience you are trying to reach. You can also use a hashtag generator to find popular hashtags related to your niche.































Benefits of Using Top TikTok Hashtags

Benefits Explanation
Increased Visibility How trending hashtags can get your content in front of a larger audience.
Higher Engagement Engagement boost due to increased discoverability and relevance.
Connection with Trends Capitalizing on trending topics and challenges for greater engagement.
Community Engagement Joining hashtag challenges and fostering a sense of community.
Showcasing Expertise Using niche-specific hashtags to position yourself as an expert.
Personal Branding Creating a distinct brand identity through consistent hashtag use.

How to Effectively Use TikTok Hashtags

Utilizing TikTok hashtags effectively can significantly enhance the reach and engagement of your content. Researching trending hashtags is a fundamental step in this process. Various tools and methods are available to help you identify popular and relevant hashtags. Monitoring the “Discover” and “For You” pages on TikTok, as well as keeping an eye on the content of influential creators, can provide valuable insights into current trends. By incorporating these trends into your content, you can tap into the existing momentum and increase the chances of your videos being discovered by a wider audience.

While leveraging popular hashtags is important, it’s equally crucial to strike a balance by using a mix of popular and niche-specific tags. Popular hashtags broaden your content’s exposure, but niche-specific tags connect you with a more targeted audience that’s genuinely interested in your content. This combination can help you gain both quantity and quality in terms of engagement. However, it’s essential to avoid hashtag overuse, as excessively loading your content with hashtags can make it seem spammy and reduce its appeal. Keeping the number of hashtags per post reasonable—usually around 3 to 5 relevant hashtags—ensures your content remains appealing and focused.

In addition to following trends, consider creating your own branded hashtags. These personalized tags can foster a sense of community among your followers and encourage them to participate in your content campaigns. Craft memorable and distinctive hashtags that resonate with your brand’s identity. To boost engagement, consider launching user-generated content campaigns that revolve around your custom hashtags. Successful examples of this approach include challenges or contests that prompt users to contribute their own content, thus amplifying your brand’s presence across TikTok.

However, using hashtags is only half the equation; monitoring and analyzing their performance is equally vital. TikTok provides analytics that help you understand how your hashtags are performing. These insights include data on reach, engagement, and video performance associated with specific hashtags. By tracking this information, you can discern which hashtags are yielding the best results and adjust your strategy accordingly. If a particular hashtag consistently generates high engagement, consider incorporating it more frequently into your content strategy.

Staying updated with TikTok trends is an ongoing effort. Follow influential creators, engage with trending challenges, and experiment with new hashtag combinations regularly. Keep in mind that TikTok trends evolve rapidly, so staying active on the platform is essential for remaining current. By staying in tune with the ever-changing landscape, you can maintain a vibrant and engaging TikTok presence that resonates with your target audience and maximizes your content’s impact.


1: What are TikTok hashtags, and why are they important?

TikTok hashtags are keywords or phrases preceded by the “#” symbol that categorize and make your content discoverable to a wider audience. They’re crucial for increasing the visibility of your videos and joining trending conversations.

2: How do I use hashtags effectively on TikTok?

Use relevant and trending hashtags in your video captions or comments to connect with users interested in those topics. Avoid overloading with hashtags; a balanced mix of popular and niche tags is key.

3: Can I create my own hashtags?

Absolutely! Creating a unique hashtag for your content or campaign can help in building a community and tracking engagement. Just ensure it’s easy to remember and relevant to your content.

4: Do hashtags impact video performance?

Yes, using popular and relevant hashtags can boost your video’s chances of being discovered by a larger audience, leading to higher engagement and potentially going viral.

5: Can I use the same hashtags on every video?

While it’s fine to use some consistent branded hashtags, varying your hashtags based on the content is recommended. This broadens your reach and helps your content appear in different search results.

6: Should I only use trending hashtags?

While using trending hashtags can get your content in front of a larger audience, incorporating a mix of trending and niche-specific hashtags can attract both trending topic enthusiasts and users interested in your content’s niche.

7: How many hashtags should I use per video?

TikTok allows up to 100 characters in captions, so you can use several hashtags. However, aiming for around 3 to 5 relevant hashtags is a good practice. Too many hashtags can appear spammy.

8: Do hashtags have an expiry date?

Some hashtags are short-lived and linked to current trends, while others are more evergreen. It’s wise to stay updated on trends and adjust your hashtag strategy accordingly.

9: Can hashtags connect me with a community?

Definitely! Many users follow and engage with specific hashtags they’re passionate about. Engaging with those hashtags can help you become a part of a thriving community.

10: Are there any restrictions on hashtag use?

TikTok has guidelines against using inappropriate or misleading hashtags. Avoid using hashtags that don’t relate to your content or violate TikTok’s community standards.


In the ever-evolving realm of TikTok, hashtags have proven to be the secret ingredient that can elevate your content from obscurity to the spotlight. Through this journey, we’ve explored the top 100 TikTok hashtags across diverse categories, each possessing the power to amplify your content’s reach and engagement. From marketing mavens to lifestyle enthusiasts, entertainment aficionados to wellness warriors, and creative minds to DIY enthusiasts, there’s a hashtag for every passion and purpose.

By strategically incorporating these trending hashtags into your TikTok videos, you’re not just riding the wave of what’s popular, but also connecting with communities that share your interests. Whether you’re showcasing your unique style, promoting your brand, or simply seeking to entertain and inspire, hashtags are your bridge to a wider audience and endless possibilities.


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