How to Write Descriptions for Shutterstock

Creating descriptions for Shutterstock is akin to weaving a narrative. Its not solely about throwing in some words; its about establishing a connection with your audience and assisting them in uncovering precisely what they seek. Descriptions hold significance in enhancing the visibility and attractiveness of your visuals. When I embarked on this journey I didn’t fully grasp the impact of a thoughtfully crafted description but I quickly came to understand that it plays a role in the overall process. Lets explore the elements that make a description impactful and how you can excel in this skill.

Why Descriptions Matter for Shutterstock

The descriptions on Shutterstock go beyond being mere words; they play a role in helping people discover and interpret your images. Consider them as a connection between your work and the search terms used by potential purchasers. Here are reasons why they hold significance.

• Search Visibility: Accurate and relevant descriptions help your images show up in search results. Without them, even the best images might go unnoticed.
• Context: Descriptions provide context to your images. They tell potential buyers what the image is about, which can help them decide if it fits their needs.
• SEO Benefits: Good descriptions can improve your image’s SEO ranking. By including relevant keywords, you enhance your chances of appearing in more searches.

In my experience I’ve noticed that tweaking a description can turn an image from being overlooked to a standout performer. The key lies in ensuring that your descriptions are precise and captivating.

Tips for Writing Clear Descriptions

Crafting clear and impactful descriptions may appear daunting at first, but adopting the approach can simplify the process. Here are a few suggestions that I have found beneficial throughout the years:

• Be Specific: Provide details that accurately describe what’s in the image. Instead of saying “a person,” say “a young woman wearing a red dress, holding a bouquet of flowers.”
• Use Keywords Wisely: Include relevant keywords that potential buyers might use to search for images like yours. However, avoid keyword stuffing—focus on natural language.
• Keep It Simple: Write in simple, straightforward language. Avoid jargon or overly complex sentences that might confuse potential buyers.
• Highlight Unique Features: If your image has something unique or special, mention it. For example, if it’s a rare cultural event or a specific location, include that detail.

Keep in mind that your description is an opportunity to highlight your image. Its not merely about occupying space with words but rather expressing what sets your image apart and why it holds significance for someone searching for that ideal visual.

How to Include Relevant Keywords

When I started working with Shutterstock I found the idea of keywords quite daunting. It seemed like a completely different realm filled with terminology and tactics. However as time went on I realized that keywords are akin to the elements in a recipe; they can have a significant impact when utilized properly. Here’s how you can incorporate pertinent keywords to enhance the effectiveness of your descriptions:

• Understand Your Audience: Think about the terms your potential buyers might use when searching for images. For instance, if you have an image of a traditional Indian festival, keywords like “Diwali celebration,” “Indian festival,” or “cultural event” could be useful.
• Use Specific Terms: Instead of generic words like “flower,” use specific ones like “marigold flower” or “lotus blossom.” Specificity helps in targeting the right audience.
• Incorporate Variations: Use variations of your main keywords. For example, if your image features “street food,” also include terms like “food cart,” “street vendor,” or “local cuisine.”
• Balance Keyword Density: Avoid stuffing your description with keywords. It should flow naturally and be readable. Include them where they make sense and enhance the description.

Based on what I’ve seen a strategically chosen keyword can elevate an average description to something that grabs the attention of prospective customers. It’s akin to enhancing the visibility of your image amidst a sea of competition.

What to Avoid in Your Descriptions

Crafting descriptions can be a tricky endeavor with potential traps lurking around every corner. If you’re not cautious you might stumble into some missteps along the way. Based on my experiences and lessons learned here are a few things to avoid when it comes to your Shutterstock descriptions.

• Avoid Vagueness: Descriptions that are too vague or general won’t help your image stand out. Instead of saying “a beautiful scene,” describe what makes it beautiful, like “a serene sunset over the Ganges River.”
• Don’t Overuse Keywords: Keyword stuffing can make your description awkward and hard to read. It’s important to use keywords naturally and sparingly.
• Skip Unnecessary Jargon: Use simple language that’s easy for anyone to understand. Avoid technical terms or industry jargon that might confuse potential buyers.
• Be Cautious with Repetition: Repeating the same phrases or keywords can come off as desperate. Make sure your description is engaging and varied.

Based on what I’ve seen steering clear of these frequent blunders can really enhance how well your descriptions come across. It’s essential to be straightforward, succinct and true to yourself.

Examples of Effective Shutterstock Descriptions

Looking at examples can be really beneficial. I recall when I was starting out, studying well crafted descriptions provided me with a boost of motivation and valuable perspectives. Here are a few instances of impactful Shutterstock descriptions that could ignite your imagination.

These instances demonstrate the impact of using language. By painting a vivid picture with words you can enhance the way potential customers perceive a setting and grasp its significance increasing the chances of them selecting your visuals.

Editing and Reviewing Your Descriptions

When I began crafting descriptions for my Shutterstock images I assumed that my work was complete as soon as I typed the last period. However with time I came to understand that the editing and reviewing stages hold significance in the writing journey. A thoughtfully composed description deserves a look or even a couple of looks to ensure its clarity, precision and impact. Believe me taking a moment to revisit your description can determine whether a potential buyer discovers your image or swiftly moves on to another one.

Here are a few suggestions I’ve picked up for refining and reviewing descriptions.

• Check for Clarity: Ensure that your description is clear and easy to understand. Does it paint a picture of the image for someone who hasn’t seen it yet?
• Look for Keyword Balance: Are the keywords naturally woven into the description? Avoid stuffing too many keywords, but make sure they’re there.
• Read it Aloud: This trick has saved me numerous times. When you read the description out loud, you’ll catch awkward phrasing and repetitive language.
• Consider the Buyer: Put yourself in the shoes of the buyer. Does your description answer the basic questions they might have? Does it help them envision the image in their project?

In my experience the editing stage is where your writing really stands out. So make sure not to overlook it! Putting in some effort at this point can make a big difference.

How Descriptions Impact Your Sales

You might be surprised to learn that a description can significantly impact the sales of your images on Shutterstock. I recall that one of my initial uploads was sitting there unnoticed. I believed the photo was fantastic but it wasn’t gaining any traction. Then I revamped the description by providing context and being more explicit about the subject matter and voila! It started getting downloaded multiple times! That’s when I realized that descriptions are not merely an addition; they can have an effect on your sales.

Here’s how product descriptions can influence your sales:

• Better Visibility: Accurate and detailed descriptions increase the chances of your image showing up in relevant searches. More visibility means more potential buyers.
• Helps Decision-Making: Buyers are more likely to pick your image if the description helps them visualize how it fits into their project. If they can picture it, they’re more likely to buy it.
• Boosts Buyer Confidence: A well-written description signals professionalism. When a buyer sees that you’ve put effort into describing the image, it gives them confidence in your work.

In my view, I have witnessed how a carefully worded description can give your image the boost it requires to become a hit. So instead of considering it a mere routine task pour your passion into it!

FAQ

Q: How long should my Shutterstock description be?

A: There’s no strict word limit, but aim for about 50 to 100 words. Your description should be long enough to provide important details, but not so long that it overwhelms potential buyers.

Q: Can I use the same description for multiple images?

A: It’s not recommended. Each image is unique, and your description should reflect that. Buyers appreciate specific details, and using the same description repeatedly might hurt your image’s chances of standing out.

Q: Do keywords really make a difference in my description?

A: Absolutely! Keywords help your image show up in search results, but they need to be used naturally. Overloading your description with keywords can make it hard to read and may even lead to lower search rankings.

Q: How often should I review and update my descriptions?

A: It’s a good idea to revisit your descriptions every few months. If an image isn’t selling well, updating the description can breathe new life into it.

Conclusion

Ultimately creating compelling Shutterstock descriptions goes beyond a job; its about establishing a connection with prospective customers. Based on my own observations putting in some effort to craft well, detailed and keyword infused descriptions can truly set you apart. Consider it as presenting your creations, to the world through carefully curated descriptions. When you infuse your words with sincerity it becomes evident – and thats something that resonates with buyers and elicits a positive response.