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How to Use Pinterest Affiliate Marketing: the Complete Guide

How to Disclose Affiliate Links on Pinterest: A Step-by-Step Guide for Staying Compliant

October 21, 2023
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Welcome to our comprehensive guide on how to disclose affiliate links on Pinterest. In the world of online marketing, Pinterest has emerged as a powerful platform for affiliate marketers to promote products and earn commissions. However, with this opportunity comes the responsibility of maintaining transparency and trust with your audience.

Affiliate marketing on Pinterest can be a win-win for both content creators and their followers. You get to monetize your content, and your followers discover products or services they may genuinely be interested in. But, to ensure a fair and honest experience for all parties involved, it’s crucial to disclose your affiliate relationships properly.

In this step-by-step guide, we’ll walk you through the process of disclosing affiliate links on Pinterest effectively. Whether you’re a seasoned affiliate marketer or just starting on your Pinterest journey, you’ll find valuable insights and practical tips to stay compliant and maintain the trust of your audience.

Why Disclosure Matters on Pinterest

How to Use Pinterest Affiliate Marketing: the Complete Guide

Transparency and trust are the cornerstones of a successful affiliate marketing strategy on Pinterest. When you’re promoting products or services through affiliate links, your audience deserves to know about your financial interests in those recommendations. Here’s why disclosure matters:

  • Builds Trust: Disclosing your affiliate relationships shows honesty and transparency. It demonstrates that you value your audience’s trust more than making a quick commission. Over time, this trust can lead to a loyal and engaged following.
  • Legal Compliance: Many countries and regions have strict regulations governing affiliate marketing, requiring clear disclosure of affiliate relationships. Non-compliance can result in legal consequences, including fines and penalties. By disclosing properly, you avoid legal issues.
  • Improves Credibility: When your audience knows you’re transparent about your affiliations, they’re more likely to take your recommendations seriously. Your credibility as a content creator and affiliate marketer increases.
  • Enhances User Experience: Transparent disclosure provides clarity to your audience. They can make informed decisions based on your recommendations, knowing that you may earn a commission if they make a purchase. This helps in managing their expectations and reduces the chances of disappointment.

Additionally, Pinterest itself encourages disclosure. The platform’s Community Guidelines recommend that users clearly disclose their paid partnerships and affiliate relationships. Failure to comply with these guidelines can result in account suspension or removal of content.

Common Disclosure Methods on Pinterest

Disclosure Method Description
Hashtags Using relevant hashtags like #ad, #affiliate, or #sponsored in your pin descriptions to indicate affiliate links.
Written Disclosure Clearly stating in the pin description or on your website that the link is an affiliate link.
Pin Descriptions Providing a brief explanation within the pin description, making it clear that it’s an affiliate link.

As you can see, there are various ways to disclose affiliate links on Pinterest, but the key is to make it clear and conspicuous. In the following sections, we’ll delve into the details of how to implement these methods effectively, ensuring that your affiliate marketing efforts on Pinterest are not only profitable but also ethical and compliant.

Understanding Affiliate Marketing on Pinterest

Affiliate marketing on Pinterest involves promoting products or services and earning a commission for each sale or action generated through your affiliate links. It’s a popular monetization strategy for content creators, bloggers, and influencers on the platform. To grasp the concept fully, let’s break it down:

  • Affiliate Marketer: You, as the content creator, are the affiliate marketer. Your role is to recommend products or services to your Pinterest audience.
  • Affiliate Program: You join an affiliate program offered by companies or brands. These programs provide you with unique affiliate links that track your referrals and commissions.
  • Affiliate Links: These are special URLs given to you by the affiliate program. When someone clicks on your affiliate link and makes a purchase or completes a specified action, you earn a commission.
  • Commissions: As an affiliate, you receive a percentage of the sale or a fixed amount as a commission. The commission rates vary from program to program.

Now, let’s see how affiliate marketing fits into the Pinterest ecosystem:

The Role of Pinterest in Affiliate Marketing

Pinterest is a visual discovery platform where users find and share ideas, including products they love. Affiliate marketers leverage Pinterest to create engaging and visually appealing content that showcases the products or services they’re promoting.

Here’s how it works:

  1. Create Compelling Pins: You design eye-catching pins that feature the products you’re promoting. These pins can include images, text, and descriptions that entice users.
  2. Add Affiliate Links: You insert your unique affiliate links into the pins. When users click on these pins and make purchases through your links, you earn commissions.
  3. Share Widely: You share your affiliate pins across your Pinterest boards and relevant group boards. The more visibility your pins get, the higher the potential for clicks and conversions.

Benefits of Affiliate Marketing on Pinterest

Benefits Description
Visual Appeal Pinterest‘s visual nature allows you to create attractive pins that can capture users’ attention.
Targeted Audience You can reach a highly targeted audience by pinning content related to specific niches and interests.
Passive Income Once your pins are out there, they can continue to generate commissions over time without constant promotion.

Affiliate marketing on Pinterest offers an opportunity to monetize your creativity and passion while providing valuable product recommendations to your audience. However, it’s essential to maintain transparency by properly disclosing your affiliate relationships, as we discussed in the previous section, to ensure a trustworthy and compliant affiliate marketing presence on Pinterest.

Step 1: Identify Your Affiliate Links

Before you can effectively disclose your affiliate links on Pinterest, you need to identify them within your content. This step is crucial for maintaining transparency and compliance. Here’s how to do it:

  1. Review Your Pins: Start by going through your Pinterest pins. Look for any pins that contain affiliate links. These links are often associated with products or services you’ve recommended.
  2. Examine Pin Descriptions: Pay close attention to the pin descriptions. Sometimes, affiliate marketers include disclosure statements within the pin descriptions. If you find any mention of affiliate links, those are the pins you need to focus on.
  3. Check Your Affiliate Program Dashboard: Most affiliate programs provide a dashboard where you can track the performance of your affiliate links. Review this dashboard to identify which links are associated with your Pinterest promotion.
  4. Use URL Shorteners: Some affiliate marketers use URL shorteners like Bitly or TinyURL to cloak their affiliate links. These shortened links may not be immediately recognizable as affiliate links, so check your short link accounts for affiliate link records.

Tips for Identifying Affiliate Links

Tips Description
Look for Unique Tracking Codes Affiliate links often contain unique tracking codes or parameters that can help you identify them.
Search for Affiliate Network Names Some affiliate links may include the name of the affiliate network or program in the URL.
Check for “Affiliate” or “Ref” Keywords Links containing terms like “affiliate” or “ref” are likely affiliate links.

Once you’ve identified your affiliate links, you’ll be better equipped to implement disclosure methods effectively. In the next steps of this guide, we’ll discuss how to create clear and concise disclosures, where to place them for maximum visibility, and using hashtags for disclosure. Properly disclosing your affiliate relationships will help you maintain trust with your Pinterest audience and stay compliant with Pinterest’s guidelines and legal requirements.

Step 2: Create Clear and Concise Disclosures

Once you’ve identified your affiliate links, the next important step is to create clear and concise disclosures. These disclosures are essential for maintaining transparency and trust with your Pinterest audience. Here’s how to do it effectively:

  1. Use Plain Language: When crafting your disclosures, use plain and straightforward language that your audience can easily understand. Avoid jargon or complicated terms.
  2. Be Specific: Clearly state that the link is an affiliate link. You can use phrases like “This is an affiliate link” or “I may earn a commission if you make a purchase through this link.”
  3. Place Disclosures Prominently: Disclosures should be placed near the affiliate link, where users can easily see them. It’s essential to make sure that the disclosure is visible without the need to scroll or click on additional links.
  4. Use Legible Text: Ensure that the text of your disclosure is easily readable. Use a font size and color that contrast well with the background, making it stand out.
  5. Consider Pin Design: If you’re creating pins that contain affiliate links, integrate the disclosure seamlessly into the pin design. This can maintain the visual appeal of your content while providing transparency.

Examples of Effective Disclosures

Disclosure Example Description
“This post contains affiliate links.” A clear and concise disclosure placed at the beginning or end of the pin description.
“Affiliate link: I may earn a commission if you purchase through this link.” Specific disclosure that explicitly mentions the affiliate link and potential commission.
“(Affiliate)” A shorter disclosure, suitable for pins where space is limited. The use of parentheses makes it stand out.

Remember that transparency is key. Your audience should never be in doubt about your financial interests in the products or services you promote. By following these guidelines and using clear and concise disclosures, you not only maintain trust with your followers but also stay compliant with Pinterest’s policies and legal requirements.

In the next step, we’ll discuss where to place your disclosures for maximum visibility, ensuring that your audience sees them when interacting with your affiliate-linked content.

Step 3: Proper Placement of Disclosures

Ensuring that your disclosures are placed in the right locations within your Pinterest content is vital for transparency and compliance. Here’s a guide on where to position your disclosures effectively:

  1. Pin Descriptions: The most common placement for disclosures is within the pin descriptions. When you create a pin, include a clear and concise disclosure right in the pin description. Position it near the beginning or end to make it easily visible to users.
  2. On Your Website: If you’re directing users to your website through your pins, consider placing a disclosure on the webpage where the affiliate-linked product or service is featured. This adds an extra layer of transparency for users who click through to your site.
  3. Hover Text: Pinterest allows you to add hover text to your pins. You can use this feature to provide a brief disclosure when users hover over the pin. However, it’s important to note that not all users may hover over pins, so this should complement, not replace, your main disclosure.
  4. In the Image Itself: If your pin design allows, you can incorporate a disclosure directly into the image. This can be a subtle but effective way to disclose your affiliate relationship, especially if users are more visually oriented.

Best Practices for Placement

Placement Method Advantages
Pin Descriptions Easily visible to users on Pinterest; commonly used and understood placement.
On Your Website Provides additional transparency for users who click through to your site; reinforces your commitment to disclosure.
Hover Text Supplementary disclosure method that can catch the attention of users who interact with pins.
In the Image Visual disclosure that blends seamlessly with pin design; suitable for pins where space is limited.

Remember that the goal is to make your disclosures prominent and easily accessible to your audience. Proper placement ensures that users see the disclosure when they interact with your affiliate-linked content, and it reinforces your commitment to transparency and ethical affiliate marketing on Pinterest.

In the next step, we’ll explore how to use hashtags for disclosure, which can be another effective way to communicate your affiliate relationships to your audience.

Step 4: Using Hashtags for Disclosure

Hashtags can be a valuable tool for disclosing affiliate links on Pinterest while maintaining a clean and visually appealing pin description. Here’s how to use hashtags effectively for disclosure:

  1. Choose Relevant Hashtags: Select hashtags that are relevant to your content and the affiliate product or service you’re promoting. Common disclosure hashtags include #affiliate, #ad, #sponsored, and #paid.
  2. Place Hashtags Strategically: Incorporate the disclosure hashtags near the beginning or end of your pin description. This ensures that they are easily noticed by users without them having to read through the entire description.
  3. Use Clear Language: When using hashtags for disclosure, make sure they convey the message clearly. For example, use #affiliate instead of abbreviations like #aff or #afflnk.
  4. Avoid Overloading with Hashtags: While hashtags are useful for disclosure, avoid overcrowding your pin description with too many of them. Stick to a few relevant disclosure hashtags to maintain readability and user-friendliness.

Examples of Disclosure Hashtags

Hashtag Description
#affiliate A commonly used and easily recognized disclosure hashtag.
#ad A succinct and widely understood disclosure hashtag.
#sponsored Indicates that the pin contains sponsored content or affiliate links.

Using hashtags for disclosure is an effective way to communicate your affiliate relationships to your audience while keeping your pin descriptions clean and visually appealing. It also aligns with Pinterest’s guidelines, which recommend clear disclosure of paid partnerships and affiliate links.

Remember that while hashtags can help with disclosure, they should complement other disclosure methods, such as clear and concise text disclosures. A combination of these approaches ensures that your audience receives a transparent message about your affiliate relationships.

In the next step, we’ll discuss the importance of regularly reviewing and updating your disclosures to stay compliant and maintain trust with your Pinterest followers.

Step 5: Regularly Review and Update

Regularly reviewing and updating your disclosures is a crucial aspect of ethical affiliate marketing on Pinterest. Here’s why it’s important and how to go about it:

  1. Compliance Maintenance: Affiliate marketing regulations and platform policies can change over time. By reviewing your disclosures, you can ensure that you’re staying compliant with the latest requirements and guidelines.
  2. Transparent Communication: As your affiliate partnerships evolve or new opportunities arise, it’s essential to update your disclosures to accurately reflect your financial interests in the products or services you’re promoting. This maintains trust with your audience.
  3. Improved Relevance: Over time, the products or services you promote may change, and your audience’s interests may evolve. By updating your disclosures, you can ensure that they remain relevant and aligned with your content.

Best Practices for Reviewing and Updating Disclosures

Best Practice Description
Schedule Regular Audits Set a schedule for auditing your Pinterest content to check for outdated or inaccurate disclosures.
Stay Informed Keep yourself updated with changes in affiliate marketing regulations and Pinterest’s policies that may affect your disclosures.
Update as Partnerships Change Whenever you enter into new affiliate partnerships or modify existing ones, make corresponding updates to your disclosures.

Remember that maintaining trust and transparency with your Pinterest audience is an ongoing commitment. As your content evolves and your affiliate marketing efforts grow, your disclosures should adapt accordingly. Whether it’s through new partnerships, changes in your content focus, or updates in regulations, keeping your disclosures up-to-date ensures that you’re always on the right side of ethical affiliate marketing.

By following these best practices and regularly reviewing and updating your disclosures, you can continue to build trust with your Pinterest followers while thriving in the world of affiliate marketing on the platform.


Here are some frequently asked questions about disclosing affiliate links on Pinterest:

  1. What is an affiliate link?
    An affiliate link is a unique URL provided to affiliates by companies or brands. When users click on these links and make purchases or perform specified actions, affiliates earn a commission.
  2. Why do I need to disclose affiliate links on Pinterest?
    Disclosure is essential to maintain transparency and trust with your audience. It also helps you comply with Pinterest’s guidelines and legal requirements.
  3. Where should I place my disclosures?
    Disclosures should be placed near the affiliate link, within the pin description, or on your website where the affiliate-linked product or service is featured.
  4. What should I include in a disclosure?
    A disclosure should clearly state that the link is an affiliate link and that you may earn a commission if users make a purchase through it. Use plain and understandable language.
  5. Can I use hashtags for disclosure?
    Yes, using relevant hashtags like #affiliate, #ad, or #sponsored is an effective way to disclose affiliate links on Pinterest.
  6. How often should I review and update my disclosures?
    It’s advisable to schedule regular audits and update your disclosures whenever you enter into new affiliate partnerships or make changes to existing ones.

These FAQs provide valuable insights into the key aspects of disclosing affiliate links on Pinterest, helping you navigate the world of affiliate marketing on the platform with transparency and compliance.


Congratulations! You’ve reached the end of our comprehensive guide on how to disclose affiliate links on Pinterest. We’ve covered the essential steps and best practices to help you maintain transparency, trust, and compliance in your affiliate marketing efforts on this platform.

Here’s a quick recap of what we’ve learned:

  1. Understanding Affiliate Marketing: We explored the fundamentals of affiliate marketing on Pinterest, including the roles of affiliate marketers, affiliate programs, and affiliate links.
  2. Why Disclosure Matters: We discussed the importance of disclosure in building trust, ensuring legal compliance, and enhancing user experience on Pinterest.
  3. Identifying Affiliate Links: You learned how to identify affiliate links within your Pinterest content, a crucial step for effective disclosure.
  4. Creating Clear Disclosures: We provided guidance on crafting clear and concise disclosures using plain language and strategic placement.
  5. Proper Placement of Disclosures: You discovered the best practices for placing disclosures within your Pinterest content, making them easily accessible to users.
  6. Using Hashtags for Disclosure: We explored how to use hashtags effectively to disclose affiliate links while maintaining clean pin descriptions.
  7. Regularly Review and Update: We emphasized the importance of regularly reviewing and updating your disclosures to stay compliant and maintain trust.
  8. FAQ: In the FAQ section, we answered common questions to clarify any doubts you may have had about affiliate link disclosure.

Remember that disclosure is not just a legal requirement; it’s a commitment to transparency and ethical affiliate marketing. By following the steps and best practices outlined in this guide, you can continue to thrive as an affiliate marketer on Pinterest while building a loyal and trusting audience.

Thank you for taking the time to learn about affiliate link disclosure on Pinterest. We wish you success in your affiliate marketing journey!

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