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How to Add Amazon Affiliate Links on Pinterest [2023]

How to Become an Amazon Affiliate on Pinterest: A Step-by-Step Guide for Bloggers and Creators

November 17, 2023
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Amazon Affiliate Marketing, also known as the Amazon Associates program, is an online marketing initiative offered by Amazon that allows individuals and businesses to earn commissions by promoting Amazon products on their websites, blogs, or social media platforms. It’s a popular way for bloggers, content creators, and website owners to monetize their online presence and generate income. Here’s a detailed look at the key aspects of Amazon Affiliate Marketing:

  • How It Works: Amazon Affiliates sign up for the program and get access to a vast array of Amazon products. They can then promote these products on their online platforms using unique affiliate links.
  • Commissions: Affiliates earn a percentage of the sales generated through their affiliate links. The commission rates vary depending on the product category, and they can range from 1% to 10% or more.
  • Cookie Duration: Amazon uses cookies to track users who click on your affiliate links. If a user makes a purchase within 24 hours after clicking the link, you’ll earn a commission on that sale.
  • Payment Structure: Amazon pays affiliates on a monthly basis through various payment methods, including direct deposit and Amazon gift cards.

Amazon Affiliate Marketing is an attractive choice for online marketers due to the extensive selection of products available on Amazon, the trust associated with the Amazon brand, and the potential for high earnings. It’s a versatile program that can be integrated into various online content, such as blog posts, product reviews, and social media posts.

Now that you understand the basics of Amazon Affiliate Marketing, let’s explore how you can leverage this program in conjunction with Pinterest to maximize your affiliate earnings. In the upcoming sections, we’ll guide you through the process of setting up your Pinterest account and creating affiliate pins that resonate with your target audience.

3. Why Choose Pinterest for Affiliate Marketing?

If you’re considering Amazon Affiliate Marketing, it’s essential to understand why Pinterest is an excellent platform for promoting affiliate products. Pinterest offers unique advantages that can significantly boost your affiliate marketing efforts:

Visual Appeal:

Pinterest is a visual platform where users discover and share images and videos. This visual nature makes it ideal for showcasing products. You can create eye-catching pins featuring Amazon products, making it more likely for users to click through your affiliate links.

Search Engine Optimization (SEO) Benefits:

Pinterest pins are discoverable through search engines like Google. When you optimize your pins with relevant keywords, you increase the chances of organic traffic finding your affiliate content. This extends the reach of your marketing efforts.

Link-Friendly Platform:

Pinterest allows you to include affiliate links directly in your pins. This direct linking makes it convenient for users to reach the product page, resulting in a more streamlined purchasing process. Be sure to disclose your affiliate status in your pins as per Pinterest‘s guidelines.

High User Engagement:

Pinterest users are highly engaged and actively looking for inspiration, ideas, and products. By providing valuable and visually appealing content, you can capture the interest of users and guide them towards making purchases through your affiliate links.

Promotional Opportunities:

Pinterest offers various ways to promote your affiliate content, including boards, group boards, and paid advertising. You can organize your pins into boards related to specific niches or product categories, reaching a targeted audience.

Affiliate-Friendly Policies:

Pinterest‘s affiliate marketing policies are generally favorable to affiliates, making it a platform where you can comfortably promote Amazon products. However, it’s crucial to stay updated with Pinterest‘s guidelines to ensure compliance.

Analytics and Insights:

Pinterest provides analytics tools that allow you to track the performance of your pins. You can measure the effectiveness of your affiliate marketing strategies and make data-driven adjustments to optimize your results.

Community and Collaboration:

You can collaborate with other Pinterest users and join group boards to expand your reach and connect with like-minded individuals in your niche. This collaborative approach can enhance your affiliate marketing efforts.

In conclusion, Pinterest‘s visual and user-friendly platform, coupled with its SEO benefits and link-friendly policies, makes it a fantastic choice for Amazon Affiliate Marketing. To succeed on Pinterest, you’ll need to create engaging, visually appealing content, optimize your pins, and employ effective affiliate marketing strategies, all of which we’ll delve into in the upcoming sections of this guide.

4. Getting Started with Amazon Affiliate Program

Before you can become an Amazon Affiliate on Pinterest, you need to go through the process of signing up for the Amazon Affiliate Program. Here’s a step-by-step guide to help you get started:

Step 1: Sign Up for an Amazon Associates Account

Begin by visiting the Amazon Associates website and clicking on the “Join Now for Free” button. You’ll need an existing Amazon account or create a new one if you don’t have one already. Follow the on-screen instructions to set up your Amazon Associates account.

Step 2: Provide Account Information

Amazon will require you to provide information about your website, mobile app, or social media profiles where you plan to promote affiliate products. You’ll need to specify the countries where your visitors come from and the preferred store ID for tracking earnings.

Step 3: Explain Your Methods

Amazon will ask you to describe your methods for promoting affiliate products. Be transparent and honest about your marketing strategies. Whether you use a blog, social media, email marketing, or other methods, it’s essential to be clear about how you plan to drive traffic to Amazon’s products.

Step 4: Enter Your Website or Mobile App Details

If you have a website or mobile app, you’ll need to provide additional information, such as its name, URL, and a brief description. Amazon uses this information to determine your eligibility for the program.

Step 5: Identity Verification

Amazon may require identity verification to ensure that you are a real person and not engaging in fraudulent activities. You might need to provide your tax information, including your Social Security Number or EIN, depending on your location and tax regulations.

Step 6: Choose Your Payment Method

Select your preferred method of receiving affiliate earnings. Amazon offers options like direct deposit, checks, or Amazon gift cards. Make sure to choose the payment method that is most convenient for you.

Step 7: Amazon Affiliate Dashboard

Once your account is approved, you’ll gain access to the Amazon Associates dashboard. Here, you can search for products to promote, generate affiliate links, and track your earnings. It’s also where you’ll find important reports and analytics to measure your performance.

After completing these steps, you’re officially an Amazon Affiliate, and you can start promoting products and earning commissions. In the upcoming sections of this guide, we’ll explore how to integrate your Amazon Affiliate marketing efforts with Pinterest to maximize your success. We’ll guide you through setting up your Pinterest account, creating compelling affiliate pins, and implementing effective strategies to drive traffic and conversions.

5. Setting Up Your Pinterest Account

To successfully combine Amazon Affiliate Marketing with Pinterest, you’ll need to set up and optimize your Pinterest account. Follow these steps to get started:

Step 1: Create a Pinterest Business Account

If you don’t already have a Pinterest account, create one, but make sure to choose the “Business” account type. A business account provides you with access to valuable analytics and marketing tools that are essential for your affiliate marketing strategy.

Step 2: Profile Optimization

Optimize your Pinterest profile with these key elements:

  • Profile Picture: Use a clear and professional profile picture, such as your logo or a high-quality headshot.
  • Username: Select a username that is both relevant to your niche and easy to remember.
  • About You: Write a concise yet engaging “About You” section that introduces yourself and your niche or interests.
  • Website: Link your Pinterest account to your website or blog. This step is crucial for verifying your website and enabling affiliate links.

Step 3: Create Pinterest Boards

Organize your Pinterest account by creating boards related to your niche and affiliate products. These boards act as collections of pins, allowing users to explore specific topics. Choose board names and descriptions that are SEO-friendly and informative.

Step 4: Pin Creation and Optimization

Start creating pins for your affiliate products. Each pin should be visually appealing and informative. Include high-quality images, compelling descriptions, and a clear call-to-action (CTA) encouraging users to click through to the product page.

Step 5: Pin Consistency

Consistency is key on Pinterest. Schedule regular pinning to keep your account active and engage your audience. You can use Pinterest scheduling tools to automate this process.

Step 6: Pinterest SEO

Optimize your pins and boards for search engine visibility by incorporating relevant keywords. Pinterest functions like a visual search engine, so using the right keywords can help your content reach a wider audience.

Step 7: Affiliate Disclosure

Ensure transparency with your audience by adding a clear affiliate disclosure in the pin description. It’s important to disclose your affiliate status as required by regulations and Pinterest’s guidelines.

Step 8: Engage with Your Audience

Interact with your followers by responding to comments and engaging with content from others in your niche. Building a community and establishing trust with your audience can enhance your affiliate marketing efforts.

Setting up your Pinterest account is a critical step in your journey to becoming a successful Amazon Affiliate on Pinterest. With a well-optimized Pinterest account and a clear strategy in place, you’re ready to start creating and promoting affiliate pins that resonate with your target audience. In the next sections of this guide, we’ll explore the creation and promotion of affiliate pins in more detail to help you achieve your affiliate marketing goals.

6. Creating Affiliate Pins

Now that your Pinterest account is set up, it’s time to dive into creating captivating affiliate pins that drive engagement and conversions. Here’s a step-by-step guide to creating effective affiliate pins:

Step 1: Product Selection

Choose Amazon products to promote that are relevant to your niche and likely to appeal to your target audience. Look for high-quality, popular items with positive reviews, as they tend to perform well.

Step 2: Visual Design

Design visually appealing pins using tools like Canva or Adobe Spark. Your pins should stand out with eye-catching images, bold text overlays, and cohesive branding. Use high-resolution product images and incorporate your affiliate link into the pin design.

Step 3: Pin Descriptions

Write informative and compelling descriptions for your pins. Highlight the key benefits and features of the product, and include relevant keywords for SEO. Mention the value the product offers and how it can solve a problem for your audience.

Step 4: Call-to-Action (CTA)

Add a clear and enticing call-to-action in your pin description. Encourage users to click on the pin to learn more or make a purchase. Phrases like “Shop now,” “Learn more,” or “Grab this deal” can be effective CTAs.

Step 5: Affiliate Link Integration

Include your Amazon affiliate link in your pin’s destination URL. Ensure that the link is properly formatted, and always disclose your affiliate status in the pin description to maintain transparency with your audience.

Step 6: Pin Titles and Keywords

Optimize your pin title and keywords for search. Use relevant, specific, and popular keywords that align with the product you’re promoting. This will help your pins appear in search results when users look for related content.

Step 7: Publish and Share

Upload your affiliate pins to your Pinterest boards. Share them at optimal times when your target audience is most active on the platform. Consider using Pinterest scheduling tools to ensure consistent pin sharing.

Step 8: Monitor Performance

Regularly check the performance of your affiliate pins through Pinterest analytics. Pay attention to metrics such as click-through rates, engagement, and conversions. Analyze which pins are performing well and adjust your strategy accordingly.

Step 9: A/B Testing

Experiment with different pin designs, descriptions, and CTAs to see what resonates best with your audience. A/B testing can help you refine your affiliate pin strategy for better results over time.

Creating effective affiliate pins on Pinterest is a skill that develops with practice and data-driven insights. By following these steps and continuously improving your approach, you can increase your chances of driving more affiliate sales and growing your online earnings. In the next sections of this guide, we’ll explore strategies for promoting your affiliate pins and measuring your success as an Amazon Affiliate on Pinterest.

7. Promoting Affiliate Products

Promoting affiliate products effectively on Pinterest involves a combination of strategies aimed at increasing your visibility, driving engagement, and ultimately, boosting your affiliate sales. Here’s how to promote your affiliate products successfully:

1. Pin Consistency:

Maintain a consistent pinning schedule to keep your audience engaged. Regularly share high-quality, visually appealing pins that align with your niche and target audience’s interests. Consistency builds trust and encourages users to follow your boards.

2. Utilize Pinterest SEO:

Optimize your pins and boards for search visibility. Include relevant keywords in pin descriptions, titles, and board names. This improves the chances of your pins appearing in search results when users look for related content.

3. Cross-Promotion:

Promote your affiliate pins on other social media platforms, your blog, or website. Encourage your followers on these platforms to check out your Pinterest content. Cross-promotion can drive additional traffic to your affiliate pins.

4. Collaborate with Influencers:

Consider collaborating with influencers or other Pinterest users in your niche. They can help you reach a broader audience by sharing your affiliate pins on their boards. Be sure to disclose your affiliate relationship when collaborating.

5. Participate in Group Boards:

Join and actively contribute to relevant group boards. Group boards have a wider reach and can help you gain more exposure for your affiliate pins. Engage with the community and share valuable content on these boards.

6. Analyze Pinterest Analytics:

Regularly monitor Pinterest analytics to assess the performance of your affiliate pins. Pay attention to metrics like click-through rates, saves, and conversions. Use these insights to refine your pinning strategy and focus on what works best.

7. Seasonal and Trend-Based Pins:

Create pins that align with seasonal trends, holidays, or trending topics. Users often search for specific content during such times. By offering relevant affiliate products, you can capitalize on increased interest and potentially boost your earnings.

8. Email Marketing:

Leverage your email list by sending newsletters that feature your affiliate pins. Share valuable content, product recommendations, and exclusive deals to encourage your subscribers to click through and make purchases.

9. Disclose Affiliate Relationships:

Transparency is essential in affiliate marketing. Always disclose your affiliate relationship in your pin descriptions and when collaborating with influencers. Honest communication fosters trust with your audience.

Promoting affiliate products on Pinterest requires a strategic and consistent approach. By implementing these strategies and continually analyzing your results, you can enhance your Amazon Affiliate marketing efforts on Pinterest and increase your chances of earning commissions from product sales.

8. Tracking and Analytics

Tracking and analytics play a crucial role in evaluating the success of your Amazon Affiliate marketing efforts on Pinterest. By closely monitoring your performance, you can make data-driven decisions to improve your strategy. Here’s how to effectively track and analyze your affiliate marketing on Pinterest:

1. Pinterest Analytics:

Utilize Pinterest’s built-in analytics tools to track your pin performance. Pinterest Analytics provides insights into pin engagement, impressions, clicks, and saves. You can also access data on your audience demographics and interests, helping you understand your target audience better.

2. UTM Parameters:

Use UTM parameters when creating affiliate links. UTM parameters are additional tags added to your affiliate URLs, allowing you to track the source and medium of your traffic accurately. This helps you identify which pins or channels are generating the most conversions.

3. Conversion Tracking:

Set up conversion tracking on your website or blog. Tools like Google Analytics can help you measure the actions users take after clicking your affiliate links, such as making a purchase. This data is invaluable for understanding your conversion rates and optimizing your strategy.

4. A/B Testing:

Implement A/B testing to compare the performance of different pin designs, descriptions, and calls-to-action. By running controlled experiments, you can identify what elements resonate best with your audience and lead to higher conversion rates.

5. Performance Metrics:

Keep a close eye on key performance metrics, including:

Metric Definition
Click-Through Rate (CTR) The percentage of users who click on your affiliate pins.
Conversion Rate The percentage of users who make a purchase after clicking on your affiliate links.
Revenue Generated The total earnings from affiliate sales driven by your Pinterest activity.

6. Goal Setting:

Establish clear goals for your Amazon Affiliate marketing on Pinterest. Whether it’s a target revenue, a specific number of clicks, or a conversion rate, having well-defined goals provides direction and motivation for your efforts.

7. Regular Evaluation:

Regularly evaluate your affiliate marketing performance. Assess what’s working and what’s not, and make adjustments accordingly. Experiment with new strategies based on your insights and the changing preferences of your audience.

8. Stay Updated:

Stay informed about changes in Pinterest’s policies and algorithms. The platform may update its rules or features, which can impact your affiliate marketing. Adapting to these changes is essential to maintain your success.

Tracking and analytics are integral to refining your Amazon Affiliate marketing strategy on Pinterest. By implementing these practices, you can gain a deeper understanding of your audience’s behavior, pinpoint areas for improvement, and work towards maximizing your affiliate earnings on the platform.


Here are some frequently asked questions about becoming an Amazon Affiliate on Pinterest:

1. What is Amazon Affiliate Marketing?

Amazon Affiliate Marketing, also known as the Amazon Associates program, is a program that allows individuals to earn commissions by promoting Amazon products on their websites, blogs, or social media platforms. Affiliates receive a percentage of the sales generated through their unique affiliate links.

2. Can I Promote Any Amazon Product as an Affiliate?

Yes, you can promote a wide range of Amazon products as an affiliate, but it’s recommended to choose products that align with your niche and target audience to maximize your success.

3. Do I Need a Blog or Website to Be an Amazon Affiliate?

No, you don’t necessarily need a blog or website. You can promote affiliate products on platforms like Pinterest, social media, or YouTube. However, having your own online presence can be advantageous.

4. How Do I Get Paid as an Amazon Affiliate?

Amazon offers several payment options, including direct deposit, checks, and Amazon gift cards. You can choose the payment method that best suits your preferences.

5. What Are UTM Parameters, and How Do I Use Them?

UTM parameters are tags added to your affiliate URLs to track the source and medium of your traffic. By using UTM parameters, you can identify which pins or channels are driving traffic and conversions. There are various online tools to help you create UTM-tagged links.

6. Is It Necessary to Disclose My Affiliate Status on Pinterest?

Yes, it’s essential to disclose your affiliate status in your pin descriptions and when collaborating with influencers. This disclosure is required by both legal regulations and Pinterest’s guidelines to maintain transparency with your audience.

7. How Can I Measure the Success of My Affiliate Marketing Efforts on Pinterest?

You can measure success through various metrics, including click-through rate (CTR), conversion rate, and revenue generated. Regularly analyzing your Pinterest analytics, tracking conversions, and setting clear goals will help you evaluate your performance effectively.

8. Are There Any Costs Associated with Becoming an Amazon Affiliate?

Joining the Amazon Associates program is free. There are no upfront costs, but keep in mind that you may need to invest in creating high-quality affiliate pins and promoting your content on Pinterest.

These frequently asked questions provide insights into the world of Amazon Affiliate marketing on Pinterest. If you have more specific questions or need further guidance, feel free to explore the rest of this guide or seek assistance from Amazon’s official resources and support.


As we wrap up this guide on becoming an Amazon Affiliate on Pinterest, it’s important to highlight the key takeaways and the potential for success in combining these two powerful platforms for affiliate marketing.

Amazon Affiliate Marketing offers a lucrative opportunity to earn commissions by promoting a vast array of Amazon products. Pinterest, with its visually engaging and search-friendly platform, provides a fantastic space to reach and engage with your target audience.

Throughout this guide, we’ve covered essential steps, strategies, and best practices, including:

  • Setting up your Amazon Associates account
  • Optimizing your Pinterest business account
  • Creating compelling affiliate pins
  • Promoting affiliate products effectively
  • Utilizing tracking and analytics for performance evaluation

By following these guidelines, you can establish a strong foundation for your Amazon Affiliate marketing journey on Pinterest. Remember to provide value to your audience, maintain transparency in your affiliate marketing efforts, and stay updated with the latest industry trends and platform changes.

Success in affiliate marketing requires dedication, persistence, and a data-driven approach. Regularly monitor your performance, make data-based adjustments, and keep refining your strategy to drive more conversions and boost your affiliate earnings.

With the right mindset and a commitment to delivering valuable content, you can turn your Amazon Affiliate marketing on Pinterest into a profitable endeavor. As you implement the knowledge and skills gained from this guide, you’re well-equipped to make the most of this exciting opportunity and achieve your affiliate marketing goals.

Thank you for joining us on this journey, and we wish you all the best in your Amazon Affiliate marketing endeavors on Pinterest!

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