The VSCO girl aesthetic is a popular trend among teens and young adults, inspired by the VSCO photo editing app. This guide will help you understand the unique elements of this lifestyle and give you tips on how to embody the spirit of a VSCO girl. From style choices to values, here’s everything you need to know to embrace this vibrant and eco-conscious trend.
Understanding the VSCO Girl Aesthetic

The VSCO girl aesthetic revolves around a laid-back, beachy vibe that incorporates elements of environmental consciousness and lighthearted self-expression. The term "VSCO" comes from the popular mobile app, which allows users to edit and share photos with a focus on natural beauty and simplicity. VSCO girls are often seen embracing a carefree attitude, prioritizing sustainability while promoting creativity and individuality.
Central to the VSCO girl aesthetic is a love for nature and the outdoors. This often manifests in fashion choices, where oversized clothing, scrunchies, and accessories reflect a relaxed, effortless style. The aesthetic promotes a lifestyle that values experiences over materialism, encouraging followers to spend time outside and appreciate the beauty of the world around them.
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Key Characteristics of a VSCO Girl

VSCO girls have a set of distinctive attributes that contribute to their popular image. Here are some key characteristics:
- Wardrobe: Oversized t-shirts, sweatshirts, high-waisted shorts, and mom jeans are staples.
- Accessories: Scrunchies, beaded bracelets, and shell necklaces are commonly worn.
- Footwear: Crocs or Vans are popular choices for casual, comfortable footwear.
- Makeup: Minimalistic makeup is preferred, with an emphasis on natural beauty.
- Environmental consciousness: A commitment to eco-friendly practices, like using reusable water bottles and straws.
- Social media presence: The use of the VSCO app and platforms like Instagram to share their aesthetic.
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3. Essential VSCO Girl Fashion Staples

When it comes to embracing the VSCO girl aesthetic, it all starts with the right clothing. This style is all about *comfort, effortless chic, and a hint of bohemian vibes. Here are some essential fashion staples you should consider adding to your wardrobe:
- Oversized T-shirts: Think cozy, relaxed fits with fun graphics or solid pastel colors. They can be paired with almost anything!
- High-waisted shorts: Denim or cotton, these shorts are a summer must. They offer versatility and comfort, perfect for layering with graphic tees or cozy sweaters.
- Baggy jeans: Whether they're mom jeans or wide-leg, baggy jeans embody the chill vibe of a VSCO girl. Try pairing them with crop tops or fitted tees for a balanced look.
- Colorful or patterned skirts: A flowy skirt can bring a feminine touch to any outfit. Look for fun prints that reflect your personality!
- Sweaters and hoodies: Layering is key. Opt for oversized or cropped hoodies and cardigans in soft, warm colors for a comfy aesthetic.
To complete your look, flaunt your natural style. VSCO girls often prefer to keep their makeup minimal while focusing on the 'no-makeup' makeup trend for a fresh-faced appearance. Remember, the goal is to feel good while looking effortlessly stylish!
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4. Must-Have Accessories for VSCO Girls
The right accessories can elevate your VSCO girl style from ordinary to extraordinary! Here’s a list of must-have accessories that all VSCO girls should consider:
- scrunchies: These aren’t just for practicality; they come in all sorts of colors and patterns, adding a fun touch to your hair.
- Fanny packs: Super functional and stylish, fanny packs are perfect for carrying your essentials while keeping your hands free.
- Layered necklaces: Opt for simple, dainty chains. Mixing metals and wearing multiple necklaces at different lengths creates a trendy layered effect.
- Chunky sneakers: Comfort is key, so a pair of chunky sneakers can tie your whole outfit together while being super comfy!
- Reusable water bottles: Staying hydrated is essential for any VSCO girl. Choose a stylish one to carry around and make a statement.
Don’t forget your Polaroid camera for capturing memories and adding a vintage vibe to your aesthetic! Accessories are what truly personalize your look, allowing you to express yourself while adhering to the VSCO girl style.
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5. Popular VSCO Girl Brands and Products
So, you’re diving into the world of VSCO girls? Great choice! This trend revolves around sustainability, minimalism, and being effortlessly chic. Here are some popular brands and products that every aspiring VSCO girl might want to consider:
- Hydro Flask: These iconic water bottles come in a variety of colors and sizes. They not only keep your drinks cold but also promote environmental consciousness by reducing single-use plastics.
- Brandy Melville: Known for its casual, laid-back clothes, this brand is a staple in the VSCO wardrobe. Think oversized tees, cute crop tops, and cozy hoodies!
- Urban Outfitters: Whether it's trendy clothing or quirky home decor, Urban Outfitters has a little bit of everything. Their products often feature fun prints and sustainable materials.
- Converse: The classic Chuck Taylor sneakers are not just stylish; they are the perfect footwear to complete your VSCO girl look. They go with practically any outfit!
- Polaroid Cameras: Capturing memories is essential for the VSCO girl aesthetic. Polaroid cameras give you those vintage vibes, and the instant prints are perfect for creating cute wall collages.
Many VSCO girls also embrace thrift shopping, contributing to sustainable fashion while finding unique pieces that express their personal style. Remember, it’s less about the brands and more about how you mix and match your outfits!
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6. VSCO Girl Makeup and Skincare Tips
The VSCO girl aesthetic isn’t just about fashion; it’s also about a fresh-faced look that emphasizes natural beauty. Here are some makeup and skincare tips to help you achieve that effortlessly glowing appearance:
- Skincare Routine: Start with a gentle cleanser followed by a good moisturizer. Sunscreen is a must! Look for products that are hydrating yet light, as this will keep your skin looking fresh without feeling heavy.
- Minimal Makeup: VSCO girls typically prefer a natural look. Stick to lightweight foundations or BB creams. A touch of concealer can help cover any blemishes. Finish with a sweep of blush and a hint of highlighter for that dewy glow.
- Glossy Lips: Forget the matte lipsticks! Go for tinted lip balms or glosses to keep your lips looking juicy. Burt's Bees and Glossier offer fantastic options.
- Natural Brows: Keep your eyebrows looking fuller and natural. A touch of brow gel can help keep them in place without making them look over-done.
- Hydration: Drink plenty of water and consider using facial mists throughout the day to keep your skin hydrated. Aloe vera mists are both cooling and hydrating!
Remember that the key to a VSCO girl’s makeup is to enhance your natural beauty rather than mask it. Let your personality shine through, and don’t be afraid to experiment a little to find out what feels best for you!
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7. Crafting the Perfect VSCO Girl Instagram Feed
Creating the ideal VSCO girl Instagram feed is all about aesthetics, vibe, and a sprinkle of creativity. You’re not just sharing photos; you’re curating a visual story that reflects your personality and values. Here are some tips to help you craft that dreamy feed:
- Choose a Color Palette: A consistent color scheme is key. Soft pastels, warm earth tones, or vibrant pops of color can bring unity to your feed. Use apps like VSCO or Lightroom to apply filters that match your chosen palette.
- Mix Content Types: While you'll want to showcase scenic sunsets and curated coffee moments, don’t shy away from candid shots or lifestyle photos. A balance of close-ups, landscapes, and lifestyle images will keep your feed dynamic.
- Emphasize Natural Light: Natural lighting makes everything look better! Aim to shoot during the golden hour—either early morning or late afternoon—when the light is soft and glowing.
- Tell a Story: Think of each post as part of a larger narrative. You can create a cohesive theme through captions, emojis, or even the order of your posts.
- Engage with Your Audience: Your feed can become a community! Respond to comments, engage with other VSCO girls, and support fellow creators by liking and sharing their work.
Remember, the best feeds are authentic! While aesthetics are important, let your true self shine through in your posts—after all, that’s what makes your content unique. Grab your camera and start capturing the little things that inspire you!
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8. How to Embrace a Sustainable Lifestyle as a VSCO Girl
The VSCO girl aesthetic isn’t just about looking good—it also embraces a sustainable lifestyle* that aligns with caring for our planet. Here are some practical tips to become a more eco-conscious VSCO girl:
- Reusable Products: Invest in reusable water bottles, tote bags, and metal straws. Brands like Swell and Hydro Flask offer stylish options that reflect the VSCO aesthetic.
- Ethical Fashion: Seek out clothing brands that prioritize sustainability. Thrift shopping is not only trendy but also a fantastic way to find unique pieces while reducing waste. Stores like Depop and ThredUp are great online options!
- Conscious Consumption: Be mindful of what you buy. Ask yourself if you really need an item and consider its impact on the environment. Aim to choose quality over quantity!
- Go Green at Home: Incorporate plants into your living space. Not only do they enhance your aesthetic, but they also improve air quality. Easy additions include succulents, fiddle leaf figs, and pothos.
- Support Local and Eco-Friendly Brands: Prioritize supporting businesses that are committed to sustainable practices. This fosters community while making a positive impact on the environment.
Living sustainably as a VSCO girl is all about making mindful choices that help protect our planet. Embrace trends that reflect your values, and inspire others to do the same. Remember, every small change can add up to a big difference!
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9. Frequently Asked Questions About Being a VSCO Girl
Want to dive into the world of VSCO girls but have a few burning questions? You're not alone! Here are some of the most frequently asked questions to help you navigate your journey.
What exactly is a VSCO girl?
A VSCO girl is someone who embraces a laid-back, beachy aesthetic inspired by the photo-editing app VSCO. The style often includes oversized tees, scrunchies, funky plastic water bottles, and a love for environmentalism. It’s all about being trendy yet comfortable!
Do you have to look a certain way to be a VSCO girl?
Not at all! The essence of being a VSCO girl is about self-expression and confidence. While there's a typical look associated with the style, everyone can put their own spin on it. Embrace what feels authentic to you.
How can I start incorporating VSCO girl elements into my wardrobe?
Start small! Here are a few easy steps:
- Add oversized tees or sweatshirts to your closet.
- Invest in a variety of scrunchies.
- Find a cute reusable water bottle.
- Choose comfy sneakers or slides.
Is being a VSCO girl only about the aesthetics?
While the styles are definitely a big part, it also incorporates a love for nature and sustainability. Many VSCO girls are passionate about environmental issues, so consider ways you can be eco-friendly, too!
Can I be a VSCO girl if I have a different lifestyle?
Absolutely! VSCO girl culture promotes inclusivity and creativity. You don't need to fit into a mold; just express yourself and appreciate what this subculture has to offer!
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10. Conclusion: Embracing Your Unique VSCO Style
In conclusion, becoming a VSCO girl is less about adhering to strict guidelines and more about embracing a lifestyle that resonates with you. It's a celebration of individuality, creativity, and eco-consciousness all rolled into one stylish package!
As you explore this aesthetic, remember that the key to being a successful VSCO girl is to have fun and be true to yourself. Here are a few final tips to keep in mind:
- Be authentic: Whatever choices you make in style, ensure they reflect who you are.
- Stay connected: Follow other VSCO girls on social media for inspiration and community.
- Keep it eco-friendly: Consider sustainable options when shopping or choosing your lifestyle choices.
So, grab your favorite scrunchie and water bottle, and start your VSCO journey! Embrace your unique style and remember, it's all about fun, friendship, and being unapologetically you!
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