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How to Make Pinterest Idea Pins that Tell a Compelling Story

How to Add Links to Pinterest Idea Pins: A Step-by-Step Guide for Creators

February 26, 2024
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Pinterest Idea Pins are a dynamic and engaging way to share your ideas, inspirations, and creativity with your audience. Unlike traditional static pins, Idea Pins allow you to create multi-page, story-like content that captures attention and encourages interaction.

Here are some key features of Idea Pins:

  • Multi-page format: Idea Pins consist of multiple pages or frames, allowing you to tell a story or share a series of related images or videos.
  • Rich media support: You can include a variety of media types in your Idea Pins, such as images, videos, text overlays, and more, to make your content visually appealing and engaging.
  • Interactive elements: Idea Pins can include interactive elements like polls, quizzes, and product tags, enabling your audience to actively engage with your content.
  • Visibility: Idea Pins appear prominently in the Pinterest feed and are prioritized in the platform’s algorithm, increasing the likelihood of discovery by users.

Creating compelling Idea Pins is essential for driving engagement and growing your audience on Pinterest. Here are some tips to make your Idea Pins stand out:

  1. Focus on storytelling: Use the multi-page format of Idea Pins to tell a cohesive story or share a step-by-step tutorial.
  2. Use high-quality visuals: Invest in high-resolution images and videos to make your Idea Pins visually appealing and professional.
  3. Add text overlays: Incorporate descriptive text overlays to provide context and enhance the narrative of your Idea Pins.
  4. Include interactive elements: Engage your audience by adding polls, quizzes, or product tags to encourage interaction and feedback.
  5. Optimize for search: Use relevant keywords and hashtags in your Idea Pins’ titles, descriptions, and tags to improve their visibility and discoverability on Pinterest.

By understanding the unique features and best practices of Pinterest Idea Pins, you can create compelling and engaging content that resonates with your audience and drives meaningful results.

Creating Idea Pins on Pinterest

Creating Idea Pins on Pinterest is a straightforward process that allows you to unleash your creativity and share your ideas with the world. Follow these steps to create your own Idea Pins:

  1. Access Pinterest: Log in to your Pinterest account and navigate to your profile page.
  2. Click on the “+” icon: Locate the “+” icon or the “Create” button on your profile page and click on it to start creating a new Pin.
  3. Select Idea Pin: From the options provided, select “Idea Pin” to begin creating your multi-page Pin.
  4. Add content: Upload images or videos from your device or choose from your existing Pinterest content to add to your Idea Pin. You can also add text overlays, stickers, and other creative elements to enhance your Pin.
  5. Create multiple pages: Use the “Add Page” button to create additional pages for your Idea Pin and continue telling your story or sharing your ideas.
  6. Customize settings: Customize the title, description, and other settings of your Idea Pin to optimize its visibility and engagement.
  7. Preview and publish: Preview your Idea Pin to ensure everything looks perfect, then click on the “Publish” button to share it with your audience.

Additionally, Pinterest offers several features and tools to enhance your Idea Pins and make them more engaging:

  • Text overlay: Add descriptive text overlays to provide context and guidance to your audience.
  • Stickers and GIFs: Include stickers and GIFs to add personality and visual interest to your Idea Pins.
  • Interactive elements: Incorporate interactive elements like polls, quizzes, and product tags to encourage engagement and feedback from your audience.

Experiment with different content formats, storytelling techniques, and creative elements to create Idea Pins that resonate with your audience and drive meaningful engagement on Pinterest.

Adding Links to Idea Pins

Adding links to your Idea Pins on Pinterest is a powerful way to drive traffic to your website, blog, or online store and increase engagement with your audience. Follow these steps to add links to your Idea Pins:

  1. Create or edit your Idea Pin: Start by creating a new Idea Pin or editing an existing one from your Pinterest profile.
  2. Navigate to the “Edit” screen: Once you’ve opened your Idea Pin, click on the “Edit” button to access the editing screen.
  3. Tap on the “Link” icon: In the editing screen, look for the “Link” icon, usually represented by a chain link symbol, and tap on it to add a link to your Idea Pin.
  4. Enter the destination URL: A popup window will appear prompting you to enter the URL you want to link to. Paste the URL of your website, blog post, or any other online destination you want to direct your audience to.
  5. Customize the link: Optionally, you can customize the link text that will be displayed on your Idea Pin. This can be helpful for providing context or enticing users to click on the link.
  6. Save your changes: Once you’ve added the link and customized the link text (if desired), click on the “Save” or “Done” button to save your changes and exit the editing screen.

It’s important to note that there are some limitations and best practices to keep in mind when adding links to Idea Pins:

LimitationsBest Practices
Links are only supported in Idea Pins with a business account.Convert your personal account to a business account to unlock the ability to add links to your Idea Pins.
Links are only clickable on the Pinterest mobile app.Optimize your Idea Pins for mobile viewing and encourage users to engage with them on the Pinterest app.
Only one link per Idea Pin is allowed.Choose the most relevant and high-value destination for your link to maximize engagement and conversions.

By leveraging the power of links in your Idea Pins, you can drive traffic, increase engagement, and ultimately achieve your business goals on Pinterest.

Best Practices for Adding Links

While adding links to your Idea Pins on Pinterest can be a great way to drive traffic and engagement, it’s important to follow best practices to maximize their effectiveness. Here are some tips for adding links to your Idea Pins:

  1. Use relevant links: Ensure that the links you add to your Idea Pins are relevant to the content you’re sharing. Choose destinations that provide value to your audience and align with their interests and preferences.
  2. Optimize for mobile: Since links in Idea Pins are only clickable on the Pinterest mobile app, it’s essential to optimize your Pins for mobile viewing. Make sure your content is visually appealing and easy to navigate on mobile devices.
  3. Include a call-to-action: Encourage users to click on your links by including a clear and compelling call-to-action in your Idea Pins. Use action-oriented language and visually distinct elements to draw attention to your links.
  4. Test different link placements: Experiment with placing your links at different points within your Idea Pins to determine what works best for your audience. You can try adding links at the beginning, middle, or end of your Pins to see which placement drives the most clicks.
  5. Track performance: Monitor the performance of your Idea Pins with links using Pinterest analytics. Track metrics like clicks, saves, and engagement to understand how your audience is interacting with your content and optimize your strategy accordingly.

In addition to these best practices, it’s important to comply with Pinterest’s guidelines and policies when adding links to your Idea Pins. Avoid linking to low-quality or spammy websites, and ensure that your content complies with Pinterest’s community guidelines and terms of service.

By following these best practices and continuously refining your approach based on analytics and feedback, you can effectively leverage links in your Idea Pins to drive traffic, engagement, and conversions on Pinterest.


In conclusion, adding links to your Pinterest Idea Pins is a valuable strategy for driving traffic, engagement, and conversions. By following the steps outlined in this guide and implementing best practices, you can create compelling Idea Pins that capture attention and encourage interaction from your audience.

Experiment with different content formats, storytelling techniques, and link placements to find what works best for your audience. Remember to track your performance using Pinterest analytics and adjust your strategy accordingly. With creativity, consistency, and strategic planning, you can leverage the power of links to elevate your presence on Pinterest and achieve your business goals.

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