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Discovering Trending Hashtags on TikTok - A Step-by-Step Guide

Discovering Trending Hashtags on TikTok – A Step-by-Step Guide

Sohail Ahmad
August 20, 2023
151 0

1. Introduction to TikTok Hashtags

In the vibrant world of TikTok, where creativity knows no bounds, hashtags play a pivotal role in shaping content visibility, engagement, and community interaction. As users around the globe dance, sing, and share their stories in bite-sized videos, hashtags serve as the threads that weave these narratives together. From the latest dance crazes to social movements and niche communities, hashtags empower creators and viewers alike to explore, express, and connect. 

This step-by-step guide will illuminate the art of discovering trending hashtags on TikTok, unraveling the secrets behind skyrocketing content and fostering a deeper understanding of how these digital signposts can unlock the doors to a wider audience. Whether you’re a casual TikTok enthusiast or a budding influencer, join us on this journey as we unravel the dynamic world of TikTok hashtags.

2. Understanding TikTok Algorithm and Hashtags

Understanding TikTok Algorithm and Hashtags

In the captivating realm of TikTok, where videos can go viral in the blink of an eye, understanding the intricate dance between the platform’s algorithm and hashtags is essential for commanding the spotlight. TikTok’s algorithm operates like a well-choreographed performance, evaluating user behaviors and preferences to curate a personalized content feed. At the heart of this algorithmic ballet, hashtags emerge as powerful partners, guiding content to the eyes of interested viewers.

Hashtags, akin to keywords, categorize videos and signal their relevance to specific themes, challenges, or trends. The algorithm uses these digital breadcrumbs to match content with users who share similar interests. Consequently, mastering the art of hashtag selection can catapult your content from obscurity to stardom. In the following sections, we’ll delve into the mechanics of this algorithmic waltz and explore how hashtags can elevate your TikTok journey. Stay tuned to discover the harmonious blend of technology and creativity that fuels TikTok’s captivating experience.

3. Step by Step Guide to Discovering Trending Hashtags on TikTok

Step by Step Guide to Discovering Trending Hashtags on TikTok

Navigating the intricate tapestry of TikTok’s trending hashtags can seem like a daunting task, but fear not! This step-by-step guide will illuminate your path to hashtag mastery, helping you unlock the door to greater visibility and engagement.

Exploring TikTok’s Discover Page

Begin your journey by tapping on the “Discover” icon located at the bottom of your TikTok screen.

Within the Discover page, keep an eye out for the “Trending Hashtags” section. This section provides a snapshot of the hashtags gaining traction across the platform.

Utilizing the Search Feature

Direct your attention to the search bar at the top of the screen. Tap on it to access the search feature.

Enter keywords related to your niche, industry, or content focus.

As you type, TikTok will suggest popular hashtags. Explore these suggestions to discover trending options.

Experiment with filtering options to sort hashtags by relevance or popularity, tailoring your search to your specific needs.

Analyzing Popular Content

Dive into videos under trending hashtags. Pay attention to videos that have garnered significant engagement – likes, comments, and shares.

Take note of the content themes and styles that resonate with viewers under these hashtags.

This observation will help you align your content with trending themes while infusing your unique perspective.

Following Influencers and Creators

Identify influential creators within your niche or industry.

Explore their content to uncover the hashtags they consistently use.

Following their lead can offer insights into effective hashtag strategies that have propelled them to the forefront.

Using Third-Party Tools

Venture beyond TikTok’s borders and explore third-party tools designed for hashtag research.

These tools provide comprehensive insights into trending and related hashtags, giving you a broader perspective on content trends.

Embark on this journey with an open mind, embracing the ebb and flow of trends that shape TikTok’s landscape. As you navigate the sea of hashtags, remember that discovering trending ones is just the beginning. The true magic lies in how you integrate them seamlessly into your content to create a symphony of engagement that resonates with viewers around the world. So, let’s take the plunge into the world of hashtags and unlock the potential they hold for your TikTok journey!

4. Tips for Effective Hashtag Usage

Mastering the art of hashtag usage on TikTok requires finesse and strategy. As you embark on your journey to captivate audiences and boost engagement, keep these essential tips in mind:

Finding a Balance: Mix Popular and Niche-Specific Hashtags

Strike a balance between using widely popular hashtags and niche-specific ones.

Popular hashtags increase visibility but can also drown your content in a sea of competition.

Niche hashtags connect you with a more targeted audience interested in your specific content.

Keeping Relevance: Match Hashtags with Your Content

Ensure that the hashtags you choose align closely with the content of your video.

Irrelevant hashtags can lead to user frustration and harm your credibility.

Mix of Volume: Blend High and Moderate-Traffic Hashtags

Blend high-traffic hashtags with those that have a moderate level of engagement.

High-traffic hashtags increase the chances of discovery, while moderate-traffic ones help your content stand out.

Creating Branded Hashtags: Spark User Participation

Invent your own branded hashtags to foster community interaction.

Encourage viewers to participate in challenges or trends associated with your hashtag, driving engagement.

Monitoring and Adapting Strategy

Keep a watchful eye on the performance metrics of your content.

Monitor reach, engagement, and interaction levels under different hashtags.

Adjust your hashtag strategy based on what yields the best results.

As you craft your hashtag strategy, remember that the journey is dynamic. Trends evolve, audience preferences shift, and your content style matures. Be open to experimenting, learning from your audience’s responses, and adapting your approach accordingly. Hashtags are your tickets to the TikTok stage, where your unique voice can reverberate across screens far and wide. Embrace these tips and infuse them with your creativity to curate an enchanting hashtag symphony that resonates with your audience’s hearts and minds.

5. Monitoring and Adapting Hashtag Strategy

Step Description
1. Set Goals Define clear objectives for your TikTok content, such as increasing reach or engagement.
2. Choose Metrics Select key performance indicators (KPIs) to track, like views, likes, shares, and comments.
3. Initial Hashtags Begin with a mix of high-traffic and niche-specific hashtags relevant to your content.
4. Track Performance Monitor performance metrics under different hashtags for each video you post.
5. Analyze Engagement Compare engagement levels (likes, comments, shares) under various hashtags.
6. Identify Trends Observe which hashtags consistently perform well and which ones need improvement.
7. Experimentation Introduce new hashtags in your content and assess their impact on engagement.
8. Review Analytics Regularly review TikTok’s analytics to assess video performance and audience behavior.
9. Adapt Strategy Based on data insights, adjust your hashtag strategy for upcoming content.
10. Refine Approach Continuously refine your approach, dropping underperforming hashtags and embracing trends.

Monitoring and adapting your hashtag strategy is a dynamic process that requires consistent attention. By keeping a watchful eye on your content’s performance metrics, you’ll gain valuable insights into what resonates with your audience. Don’t be afraid to experiment and iterate. As you navigate the ever-changing landscape of TikTok trends, remember that your hashtag strategy should evolve in tandem with your content and your audience’s preferences. With each adjustment, you’ll inch closer to a finely tuned strategy that propels your TikTok presence to new heights.

6. Best Practices for Creating Unique Hashtags

Crafting unique hashtags on TikTok is akin to composing a memorable melody that echoes in the minds of viewers. These one-of-a-kind digital signatures can set you apart, foster engagement, and cultivate a community of like-minded enthusiasts. Here are the best practices to guide you in creating hashtags that resonate:

Crafting Memorable and Relevant Hashtags

Keep your hashtags concise and easy to remember. Avoid lengthy or convoluted phrases.

Ensure that your hashtag aligns closely with the content of your video.

Use keywords that encapsulate the essence of your video while being intriguing.

Avoiding Complexity

Steer clear of hashtags that are too complex or hard to understand.

Aim for clarity – your hashtag should be instantly recognizable and relatable.

Promoting User Participation

Design hashtags that encourage user participation and engagement.

Craft challenges or prompts that invite viewers to create content around your hashtag.

Leveraging Wordplay and Trends

Embrace wordplay, puns, or creative twists in your hashtags.

Capitalize on trending phrases or pop culture references, but ensure they’re relevant.

Consistency in Branding

If you’re an influencer or brand, maintain consistency in your hashtags.

Develop branded hashtags that encompass your identity and values.

Test Before Adoption

Before widely using a new hashtag, test it on a few videos to gauge its reception.

Adjust or refine your hashtag based on the initial feedback and performance.

Avoid Overuse and Mix with Existing Trends

While unique hashtags are valuable, don’t overuse them to the point of exclusivity.

Combine your unique hashtags with trending ones to maximize reach.

Creating unique hashtags is an art that intertwines creativity, strategy, and audience engagement. Your hashtags are an invitation for viewers to join your narrative, share their experiences, and contribute to a vibrant online community. So, let your creativity flow, embrace the power of wordplay, and craft hashtags that echo through the digital halls of TikTok, leaving an indelible mark on the hearts and minds of your audience.


Q1: Why are hashtags important on TikTok?

Hashtags are essential on TikTok because they categorize content, increase visibility, and help users discover videos related to specific topics, challenges, or trends.

Q2: How do trending hashtags increase engagement?

Trending hashtags attract a larger audience as users actively search and engage with popular topics. Using these hashtags can place your content in front of a broader viewer base, potentially leading to more likes, comments, and shares.

Q3: How does TikTok’s algorithm work with hashtags?

TikTok’s algorithm analyzes user interactions, preferences, and content to personalize each user’s feed. Hashtags help the algorithm match your content with users who share similar interests, boosting your content’s discoverability.

Q4: Where can I find trending hashtags on TikTok?

You can discover trending hashtags on TikTok’s “Discover” page, where the “Trending Hashtags” section highlights popular and trending tags. You can also use the search bar to explore suggested hashtags.

Q5: What’s the significance of using both popular and niche-specific hashtags?

Using a mix of popular and niche-specific hashtags strikes a balance between broad exposure and targeting a specific audience. Popular hashtags increase visibility, while niche hashtags connect you with users genuinely interested in your content.


Embarking on the journey to discover trending hashtags on TikTok is like setting sail on a captivating adventure, where creativity, technology, and community converge. As you’ve navigated through this step-by-step guide, you’ve uncovered the secrets behind harnessing the power of hashtags to enhance your content’s visibility, engagement, and impact.

In the dynamic world of TikTok, hashtags serve as your compass, guiding you toward an audience that resonates with your unique voice. Remember, it’s not just about following trends but also about shaping them with your creativity. By mastering the delicate dance between popular and niche-specific hashtags, adapting your strategy based on insights, and crafting your own signature tags, you have the tools to shine on this vibrant platform.


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